Before the project kicked off, Discovery Workshops were held to find out the key requirements, functionality and to write the user stories for Priority Pass's new website.
The development approach used by our project team was Agile. This is a transparent framework that uses incremental, iterative development cycles known as sprints.
Using technologies like ASP.MVC 5 and Solr, the result is a newly designed, cross-platform, multi-language, responsive and personalised Sitecore XP8 website that offers a re-energised digital experience.
When entering the website, visitors are greeted with a balanced and impactful home page with a carousel which cycles through eye-catching images. There is an intuitive lounge search functionality which enables visitors easily to find a lounge in a specified airport location that, when clicked on, displays more lounge details.
Priority Pass members enjoy a seamless and personalised digital experience that includes personalised promotional messages driven by conditions and rules configured in Sitecore XP8’s Rules Sets Editor. Members also have a personalised Digital Membership Card which gives them instant access to certain lounges.
To fill the Sitecore knowledge gap and make Priority Pass’s content team familiar with their website's structure, and confident in creating content in XP8, our Client Experience team provided content support with a bespoke Sitecore user guide.
This XP8 solution has improved not only the Sitecore editor experience but also offers a much enhanced customer experience in 12 languages.
Key features include:
- Built on Model-View-Controller (MVC) framework
- Intuitive functionality
- Complex integration with back-office systems
Our team is delighted to have been given the opportunity to deliver a Sitecore Experience Platform 8.0 website to Priority Pass. We are looking forward to continuing to work with Priority Pass on subsequent phases of development.
About Priority Pass
Launched in 1992, Priority Pass provides frequent travellers with airport lounge access irrespective of their class of travel or airline. Recognised as a premium brand with 900+ airport lounges in its program, Priority Pass drives customer acquisition, improves retention and creates brand differentiation for blue-chip corporates and clients. It offers innovative technology including smartphone apps and Digital Membership Cards which deliver ideal customer experience and robust client accountability.
Priority Pass, with its recent brand refresh, is a flagship product of the Collinson Group, a global leader in influencing customer behaviour to drive revenue and value for its clients. The Group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Lifestyle Benefits, Loyalty, Insurance, and Assistance. Collinson Group has more than 25 years' experience, with 26 global locations, servicing over 800 clients in 150 countries, employing over 1,900 staff, managing over 20 million end customers.
For more details please visit www.prioritypass.com
Codehouse is a Microsoft Gold Partner focusing on web development on the .NET platform and in Sitecore and Umbraco content management systems. We are proud to be one of the most experienced Umbraco Certified Partners and Sitecore Platinum Partners worldwide.
As a Platinum Implementation Partner we want to make sure you get the best out of Sitecore CMS and the Sitecore Experience Platform. That is why we offer expert Sitecore specific services that range from consultancy and training to maintenance, migration and support. Codehouse Sitecore Discovery is an open-dialogue consultancy service designed to get your Sitecore project off to the best start. Codehouse Sitecore Business-as-Usual takes over the on-going support and enhancement of your existing Sitecore solution. Codehouse Sitecore Migration delivers end-to-end migration to the Sitecore platform using industry best practice. The Codehouse comprehensive Sitecore Support Service is available to those for whom we have built Sitecore solutions as well as those who already have a Sitecore website and are looking for a flexible, focused Sitecore Partner.