To build on the enhanced reporting tools introduced in EXM 3.3, Sitecore’s latest incarnation of EXM (version 3.4) delivers expanded reports, improved email delivery and improvements to the purchasing process.
For EXM 3.4 Sitecore has developed the Sitecore Email Cloud Service. A replacement to the Email Delivery service used in previous versions, Sitecore Email Cloud Service is all about reputation management, a process that ensures emails arrive in the desired recipient’s inbox. This latest cloud service feature provides delivery and support on a global scale.
EXM 3.4 also has a new pricing structure with new software and services, and a new tiered subscription model with Email Preview and Spam Check tools - all designed to make it a lot easier and quicker for Sitecore users to get EXM up and running.
Sitecore have developed an even more powerful email toolset designed to help marketers get the very best from their activities, on an experience platform (XP) that is always on the up.
Summary of features & enhancements:
- Improved UI
- Advanced reporting (The Experience Profile timeline now shows email events)
- A/B testing support for uploaded and imported templates
- Updated message type names align with common marketing terms
- Custom EXM values facets in the xDB (sent, open, clicked, bounce, spam complaint and subscribe email events stored in the xDB)
- Improved stability of bounce handling, Spam Check and Email Preview
- New Administrator menu
- Expanded reports
- Mail generation engine
- Email Cloud Service (Delivery, Spam Check & Email Preview)
- Reputation management feature
- New pricing structure
- New subscription model
- Global delivery & support
If you are interested in upgrading to EXM 3.4 then get in touch.
As a Platinum Implementation Partner we want to make sure you get the best out of Sitecore CMS and the Sitecore Experience Platform. That is why we offer expert Sitecore specific services that range from consultancy and training to maintenance, migration and support. Codehouse Sitecore Discovery is an open-dialogue consultancy service designed to get your Sitecore project off to the best start. Codehouse Sitecore Business-as-Usual takes over the on-going support and enhancement of your existing Sitecore solution. Codehouse Sitecore Migration delivers end-to-end migration to the Sitecore platform using industry best practice. The Codehouse comprehensive Sitecore Support Service is available to those for whom we have built Sitecore solutions as well as those who already have a Sitecore website and are looking for a flexible, focused Sitecore Partner.