Taxonomy is a process that allows you to identify and organise information in a hierarchical structure. When the Sitecore Experience Platform (XP) 8 was launched additional marketing tools were introduced to the Marketing Control Panel, one of which being Taxonomies.
Applied into the Sitecore architecture, taxonomies are a useful tool allowing marketers to classify marketing activities by applying taxonomy tags to campaigns, goals, and events.
Applying marketing taxonomies delivers the ability to track how website visitors’ interact with your website, giving you greater insights so that you can refine and optimise your marketing strategy and then reflect it on your website content.
Sitecore has four basic taxonomy types:
- Channels: Classify the paths your visitors use to interact with your website
- Campaign groups: Classify individual campaigns running across different channels
- Assets: Classify media items
- Venues: Classify offline venues, based on where an interaction happened
Sitecore’s flexibility also allows you to create custom taxonomies in the Marketing Control Panel and the Campaign Creator to suit your business needs. You can also segment goals, campaigns or assets by creating facets and then assigning these taxonomy tags to your campaigns and goals. This allows you to easily classify and track activity in Experience Analytics.
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