Alka Insurance

As part of their new marketing strategy, Alka Insurance wanted to relaunch their web solution. The most important factors were visibility, accessibility and simple exposure of Alka's messages through a wide range of information spots. In regards to the web editors, there should be focus on user friendliness and flexibility, and at the same time security is crucial because Alka's business systems are being integrated into the web solution.

A user friendly article engine
Focusing on accessibilty standards (xhtml strict) and user friendliness, Codehouse developed an article engine for Sitecore CMS which makes it possible to create a numerous variety of articles using only few templates. Additionally, Codehouse implemented a number of generic spot elements to the website which the web editors could freely modify with text, pictures and flash-elements.

Codehouse also implemented a security layer which enables the users to access Alka's insurance system. Furthermore, Codehouse developed the idea forum where users can submit comments and contributions to Alka.

A proactive dialogue
We have had a really good dialogue with Codehouse who have been listening to us and shown great understanding for our demands and the market in which we operate. They have been very proactive and mentioned considerations we hadn't even considered ourselves. Additionally, Codehouse have been quite competent in explaining their solutions to ordinary people like us. - Pia Dalsgaard, Marketing consultant at Alka Insurance.

About Alka
Alka is the trade union's insurance company owned by a number of organisations and businesses in Denmark, Sweden and Norway - all of which are linked to the trade union movement and Alka's employees. Alka employs approximately 500 people, of which the vast majority are situated at the head office in Høje Taastrup, Denmark.