Case study: Britannic Technologies
Umbraco-based website and extranet with an increased focus on Britannic’s solutions and services. Download as PDF
Codehouse has helped Britannic Technologies onto an attractive online platform to both inform and increase interaction with their site visitors. The result is a new Umbraco-based website and extranet with an increased focus on Britannic's solutions and services. Britannic Technologies is an innovative operator in the telecommunications industry and the aim for a more engaging online presence was a direct extension of the company's values.
Integrating call back
The core of the Britannic business model is the ability to put the customer first and offer innovative telecommunications solutions and trustworthy service. To reflect this was a crucial element when planning how the new website was to be implemented.
One of the key features on the new website is the integration between the website and Britannic's call back services. The website has a feature to allow a call back request on the website to be received in real-time by the call-centre who will then call the customer. For potential clients it really should be that easy to get in touch with Britannic.
A key consideration about the new website is that the interests and goals of the potential customers must have the highest priority and the elements most important to them must have the most focus. Much emphasis is put on presenting Britannic's products and services in a clear and accessible manner. The buttons for Britannic's call back service and extranet login occupy prominent locations in the design.
The website is equipped with an extranet enabling customers to register and download a broad spectrum of whitepapers on Britannic's products, services and technological breakthroughs. And, as the icing on the cake, Britannic now has an online newsletter, managed directly from within Umbraco CMS, whereby site visitors can register to stay up-to-date with the latest events.
The technical talk
The new website is built on Umbraco CMS, a leading open source ASP.NET content management system (CMS). Codehouse has developed the entire site from web design and html through to the technical implementation as well as integration to Britannic's call back service.
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