The sites relaunched with a completely new website Information Architecture (with 301 redirects to relevant, new locations) containing thousands of pages on all technical/business topics within the world of accounting and finance.
The main ICAEW site has a members area where you can find all the information you need when you are working within the accountancy sector. Here you can find regulations and guidance, and a large library of downloads, news and events. Should you not be able to navigate to what you seek, the site integrates with a powerful search engine (Google Search Appliance) that can do the work for you.
There are also personalised areas, allowing members of the ICAEW to maintain lists of bookmarks and to subscribe to latest content from the ICAEW faculties they are members of.
But the site is also aimed at individuals and organisations looking to find an accountant. You will be able to find tips on how to find and choose the right accountant, and there is an extensive directory of almost 20,000 accountancy firms.
The Careers site is aimed towards school leavers and graduates, informing, in layman's terms, about the world of accounting – everything from education to the types of practice areas to the expected salary. The site integrates with Facebook and enables visitors easily to share the content with their social network. Videos from a dedicated ICAEW YouTube channel are used to make the site more alive and dynamic.
Both sites are built using the powerful Sitecore CMS. For ICAEW staff, be they technical or marketing, this means that they only need to learn and operate the one content management system - and it is easy to link across sites or to re-use web code or re-purpose content.
Thanks to Sitecore's numerous features, add-ons and integration capabilities the sites easily integrate into social media like Twitter and Facebook and online Community tools. Add a few Codehouse Modules and visitors can rate the content, subscribe to RSS feeds, etc.