Following a series of comprehensive Sitecore Discovery workshops a dedicated Codehouse Sitecore development team delivered the project in phases as development sprints using Agile Methodology, a method which favours collaboration and flexibility over rigidly defined requirements. Each component of Monarch’s Sitecore website was broken down into individually achievable, development tasks. These tasks were gathered together into a ‘backlog’ so that Monarch could prioritise the order of development. This ensured that the most valued/essential features were delivered earlier in the project.
The execution was delivered in phases. These phases involved extensive Sitecore development expertise that covered the implementation of base content types like pages and widgets (widgets being editable Sitecore components that hold bite-sized information like images, text and links to other pages throughout Monarch’s Sitecore website), and integration of Monarch's Sitecore solution with social media, eCommerce, and the Navitaire booking system. The main phase however was to enrich Monarch's new website with an improved user experience by implementing:
- Extensive personalisation against flight search, booking activity (both incomplete and complete bookings), standard Digital Marketing System DMS personalisation, GEO-IP personalisation, HTML5, geo-location personalisation, search referrer personalisation and flight search categorisation
- Support of automatic relevancy based personalisation against user data based on LUCENE.NET search and configurable Sitecore personalisation rules
- Integration of real-time flight prices into personalised promotions and carousels displayed on the Home page
- A Sitecore managed and a ‘personalisable’ flight, holiday, villa and hotel search panel
- Personalised pricing grids on Home page
- Personalised retail product promotions e.g. seats and meals
- Personalised confirmation page retail offers
In addition to the extensive personalisation features our team of Sitecore experts re-structured URLs, applied user roles, and implemented Google Analytics, RedEye and Omniture tagging to monitor visitor behaviour, which complements the Sitecore Analytics which, in turn, powers personalisation, split testing and post booking email communications.
With Monarch being in the travel sector it was important that its Sitecore website catered for multiple languages. Our Sitecore team ensured that Monarch’s Sitecore content managed website has the capacity to support multi-lingual content, which includes English, Italian, Spanish, German, French, and Catalan.
Media handling was also made more efficient. This was achieved by storing all image assets in the Sitecore Database, which are then served by Content Distribution nodes.
As well as applying extensive back-end Sitecore knowledge to this project, our front end development team used adaptive and responsive expertise to deliver a mobile site.