The new design brings the company's long history dating back to 1767 into a contemporary context by mixing classic elements with a more modern look and feel.
Thanks to Umbraco CMS the web editors at Schwarzschild Ochs Ltd. are able to manage the online stock lists entirely from the content management system. The redesigned site structure in combination with the Umbraco CMS enables the web authors to manage the large amount of content and media elements without further technical assistance.
Umbraco CMS is a feature-rich professional content management system fully capable of competing with other CMS solutions, the only difference is that Umbraco CMS is open source. During the last couple of years a rapidly increasing community of dedicated developers has emerged around Umbraco CMS which means that the speed of development of enhanced functionality is going really fast. The entire community of developers constantly sharing ideas and prototypes which has lead to a large number of add-on packages (modules) and the number is still growing.
The switch to a new website was part of Schwarzschild Ochs Ltd. strategic move towards increasing online business. Therefore it was imperative that the new website would be found by the potential clients when they searched the web for a textile wholesaler or a particular fabric. Codehouse built the website to be search engine-friendly (SEO-optimised) with the correct use of metadata (such as h1, h2 and h3 tags), descriptive URL's and an XML sitemap. These features enable the website not only to be read by human beings but also to be crawled, appreciated and indexed by the search engine algorithms.
The website's main purpose is to display the company's large portfolio of different fabrics and enable visitors easily to find materials of interest and then make an enquiry online or locate agents in their part of the world. With an extensive portfolio of fabrics with many different attributes finding a user-friendly navigation and search methodology turned out to be a bit of a challenge. But Codehouse took on the challenge and developed a customised search engine with multiple keywords capabilities that makes it easy and intuitive to browse collections and find related fabrics, plus it allows for both discounted and new lines to be promoted.
After the introduction of their new website Schwarzschild Ochs Ltd. has seen a remarkable increase in online traffic and enquiries.