Why are backlinks important for your website?

SEMrush defines backlinks as:  “links on one website that point to another website. They’re also known as inbound or external links. 

Search engines, like Google, view backlinks as votes of confidence. Essentially, you vouch for another site when you link to it.” 

So how do you go about getting the best backlinks for your website?  We’ve put together some tips that we hope you’ll find useful for your backlink strategy. 

1. Use high-authority websites

2. Target relevant and niche-specific websites

3.  Utilise guest posting 

4. Use infographics and visual content

5. Build those broken links 

6. Build relationships and outreach 

   
   

1. Use high-authority websites 

Aim for backlinks from websites that have a strong reputation and high domain authority in your industry. These backlinks carry more weight in search engine algorithms and can significantly boost your website's visibility.  

Look for authoritative blogs, industry publications, and well-established websites. 

2. Target relevant and niche-specific websites 

Target backlinks from websites that are related to your industry or niche. This indicates to search engines that your website is trusted and relevant to specific topics.  

For example, if you specialise in web development, backlinks from relevant websites would help increase your domain authority.  

3. Utilise guest posting 

Syndicating your long form content across relevant websites is another great way to build backlinks. 

Explore contributing high-quality articles or blog posts as a guest author to reputable websites in your industry. 

Including a link back within the content or author bio not only helps you earn backlinks but also establishes Experience, Expertise, Authority and Trust (E-E-A-T).  It also builds brand awareness. 

4. Use infographics and visual content 

Infographics are a great way to visualise content. Look at creating informative and visually appealing infographics or other visual content that others in your industry may find valuable.  

When people use your infographics on their websites, they’re likely to provide a backlink to your website as the source.  

Promote your infographics through social media and outreach to increase the chances of acquiring backlinks. 

5. Build those broken links 

Find websites in your industry with broken website links (links that lead to non-existent web pages). Then, contact the website owner and offer to replace those broken links with relevant content from your website.  

This approach provides value to site owners by helping them fix broken links and gives you an opportunity to earn a backlink. 

6. Build relationships and outreach 

Connect with influencers, bloggers, and website owners in your industry. Engage with them through comments, social media, or email, and develop a relationship.  

Once you've established rapport, you can reach out and ask if they would be interested in linking to your content. 

It’s important to note that acquiring high-quality backlinks takes time and effort. We recommend you implement an effective link building strategy. 

Focus on creating valuable and engaging content that others will naturally want to link to, and engage only in ethical SEO practices.  

Avoid spammy tactics or purchasing backlinks as these can harm your website's reputation and ranking factors. 

Working with Codehouse 

If you’re looking to improve your backlinks and domain authority, and would like some guidance on building links, our experienced team can help with all your SEO needs. Get in touch to talk to us about your next project.