Codehouse brings PR Connect onto a new Sitecore CMS driven website

PR Connect has upgraded their web identity with a modern web solution making life easier for their business partners and strengthening the agency’s identity. Codehouse has delivered all the technical features from implementing the Sitecore CMS to adding security layers and the establishment of an online image bank. The design is made by Annabir.

PR Connect is a Copenhagen-based PR agency with expertise in fashion and lifestyle. Their business model relies on two cornerstones: on the one hand PR work and on the other hand a showroom of their customer’s products. PR Connect has a 400m2 showroom in the heart of Copenhagen where photographers, the press and advertising agencies can borrow products for photo sessions.

With the changes in the media landscape the need for easy access to high quality images has increased amongst journalists and advertising personnel the last couple of years. To support those needs PR Connect wanted to upgrade their online presence with a large image bank bringing high quality images to their partner’s desktops.

Codehouse helped with the technical implementation in order to make the new website run smoothly within the Sitecore CMS. One of the key features in the new website is the now rapidly growing image bank with high quality stock images of their client’s products. The magazines and daily press can now download images directly from the website – as opposed to earlier when images had to be sent physically or by email. The process is now much more efficient for both PR Connect and their network of business partners.

In order not to infringe on copyrights the entire image bank is established as a separate section of the website behind a secure layer and users need to use a login to access the image bank.

An up-front and personal relationship with business partners is an important part of the PR Connect business philosophy which makes it natural to have a section on the new website where you can find every employee. Additionally you can find images and stories from the latest events at the agency.

The new website is built on Sitecore SaaS (Software as a Service) which means that the site is hosted in the cloud (cloud computing). It is a scaled-down version of Sitecore CMS, called Sitecore Express, with some restrictions as to scalability but it is still a professional tool to content manage an online presence.

Do you need a new website? Get in touch with Codehouse.