What is the key to successful digital transformation?

In our view it succeeds when three pillars work in harmony: design and usability that customers love, technical delivery that ships reliably, and digital operations that scale sustainably.

Most organisations struggle with success because one or more of these pillars fail, or they operate in silos. Designers create experiences that developers can't build. Engineers build platforms that operations can't maintain. Marketing launches campaigns that Design and/or Technology can't keep up with.

Codehouse have developed the DXPlaybook to help digital leaders address these challenges and deliver the DXP (Digital Experience Platform) that is best suited to the organisation, its needs and ambitions. It supports effective planning and impactful decision making, drawing a thread between customer experience, platform enablement and operational readiness. It builds on our deep expertise in user-centred design, modern engineering practices, and operational excellence. It provides a clear path to revenue generation and ensures the effectiveness of investments in people and technology.

The DXPlaybook is a scaffold for successful digital discovery, and comprises six core plays, as follows:

1. Business & Digital Context: Understanding the 'why' and 'what' success looks like

2. Experience Design & Research: Turning user needs into compelling and deliverable experiences

3. Experience Development & Delivery: Building and shipping experiences reliably and at pace

4. Content Lifecycle & Omnichannel Orchestration: Fuelling effective content production and consistent experiences across channels

5. Customer Acquisition & Growth: Connecting customers to experiences and growing revenue share

6. Measurement & Optimisation: Proving value and driving improvement across the measures that matter

The DXPlaybook includes key questions to ask, workshop agendas and is accompanied by an AI prompt library, so you can use it in tandem with your preferred AI tool to plan, run and synthesise discovery workshops.

This isn't just about the visible digital experiences (websites, apps, portals), it's equally about the enabling platform and processes that sit beneath - the technology stack, content operations, measurement systems, and organisational capabilities that determine what's possible.

To request a copy of the playbook email hello@codehousegroup.com