When was the last time you reviewed your website?
Is your brand's online presence working for you from a design and customer journey point of view? Do you have an SEO strategy and improvement plan and digital roadmap in place? Are you delivering on them? When did you last take a fresh look at your website analytics to check whether it’s set up properly and you’re measuring the right things?
Our Digital Experience Booster Pack is a 10-day in-depth look at your website, whether it’s doing the right things for your business goals and your customers, and whether it could be better. It's made up of a collection of tools and elements, including...
Website structure
With one eye on what’s right for your customers and the other on your business and product strategy, we start with a look at your website structure and content / information hierarchy. We outline the audience journey and consider their decision-making process as they browse. Is the structure of your website right for what you do? How do visitors navigate, and is this optimal? Could it be improved?
UX appraisal
What are your customer’s primary goals, and how can they achieve them through your website? What about your mobile experience (responsive or adaptive)? Are your page layouts and templates ensuring that the content that visitors may be interested in is provided in the right place at the right time? If not, why not? We consider website design, imagery, video, and other content elements, and provide recommendations for improvement.
SEO audit
We audit your website from an SEO perspective, looking at structure, page titles, page copy, keywords, key phrases, and link building, amongst other elements, providing recommendations for immediate changes.
Analytics audit
We go under the hood of your website analytics, typically Google Analytics and Google Tag Manager, or it could be any other analytics solution, like Omniture or Sitecore Experience Analytics. Against our comprehensive analytics check-list, we’ll assess how your analytics has been set up, verify whether your goals and events are being triggered and that they marry with your strategy, and confirm whether third-party scripts, such as Facebook pixel, have been set up and are working properly. We’ll reveal issues and opportunities for fixes and enhancement, as well as establishing a wider plan to help you customise analytics in the right way for your organisation.
Measurement framework
Google Analytics and Google Tag Manager are powerful tools that empower the measurement of your website, and most organisations already use them. After a discussion with you about your business and website goals, we develop a measurement plan and implement a tailored measurement framework for your website, in order to identify the measures that really matter, in order to help you make quicker and better decisions.
