A new customer experience

An intuitive lounge search functionality enables visitors to locate lounges in specified airport locations that show detailed lounge details. There are also personalised promotional messages driven by conditions and rules configured in Sitecore’s Rules Sets Editor. These personalised experienced add another personal touch to the website.

With the Digital Membership Card customers can now sign up and access an airport lounge instantly.

Visitors experience an impactful home page with an eye catching carousel.

We know the importance of getting content teams up to speed with their website. To fill the knowledge gap and make Priority Pass’s teams familiar with their Sitecore website's structure, we provided Sitecore training, content support, and a bespoke Sitecore user guide.

Key benefits

  • Intuitive functionality
  • Personalisation
  • Multi-language
  • Fully responsive
  • Complex integration with back-office systems

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Who is Priority Pass?

Launched in 1992, Priority Pass provides frequent travellers with airport lounge access irrespective of their class of travel or airline. Recognised as a premium brand with 900+ airport lounges in its program, Priority Pass drives customer acquisition, improves retention and creates brand differentiation for blue-chip corporates and clients. It offers innovative technology including smartphone apps and Digital Membership Cards which deliver ideal customer experience and robust client accountability.

Priority Pass, with its recent brand refresh, is a flagship product of the Collinson Group, a global leader in influencing customer behaviour to drive revenue and value for its clients. The Group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Lifestyle Benefits, Loyalty, Insurance, and Assistance. Collinson Group has more than 25 years' experience, with 26 global locations, servicing over 800 clients in 150 countries, employing over 1,900 staff, managing over 20 million end customers.