Google digital marketing technology tools are essential to a business in the digital age. A Google certified agency is an important first step on your journey to analytics maturity and intelligent actionable insights. Both of which will support long term growth in users and revenue.

There are a variety of other tools designed to generate similar results. However, according to Gartner, most businesses use Google Analytics (GA) and its suite of products in some shape or form. Like Google Tag Manager (GTM), Data Studio and Search Console for instance.

According to the website profiler and business intelligence tool BuiltWith, 58% of the top one million websites use GA; and when whittled down to the top 10K, 74% use Google Analytics.

Google analytics usage graph
Image source: BuiltWith

Looking at data in Google tools (Ads and Analytics) is something many marketers are used to. However, it's not as clear-cut as this. Knowledge and interpretation are key to understanding the data in order to form impactful data-driven decisions.

Using Google analytical tools is a skill. It requires expertise and analytical thinking. For many businesses there's an impact on internal resources when it comes to self-service analytics.

The intention is good, but the reality is a lack of consistency in account maintenance. Over time there will be an impact on data precision.

At Codehouse, we think consistency is the key to momentum when it comes to tracking visitor data. Our dedicated team of analytics experts are Google certified.

The team is responsible for managing multiple customer accounts. From initial set-up and on-going maintenance, to creating impactful reporting dashboards and providing data-driven advice.

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Codehouse Google certifications

  • Google Ads Search Certification
  • Google Analytics Individual Qualification (GAIQ)
  • Advanced Google Analytics Certification
  • Google Tag Manager Certification

Benefits of off-site managed analytics

An agency like Codehouse, with Google Certified experts delivers a higher level of expertise in Google Analytics, Ads and more. Your business will benefit from better reporting, improved analysis and favourable ROI. Plus you’ll:

  • Be safe in the knowledge your Google Analytics and GTM are managed effectively
  • Receive on-going expert advice on how to best optimise your campaigns and the user experience

Get in touch about finding the right partner to configure and manage your Google accounts.