As part of Sitecore's continued $1.2 billion growth plan, San Mateo-based Reflektion is the latest in its growing list of acquisitions which includes Moosend, Boxever and Four51.

What is Reflektion?

Reflektion is an AI powered search platform. It’s a powerful digital search technology that builds an understanding of users' search preferences and intent. It uses artificial intelligence to calculate and predict context patterns in order enhance search and maximise conversions.

Integrating Reflektion enhances the user experience. Its integration capabilities mean that no matter how complex a website is, Reflektion's robust intelligence system delivers valuable benefits:

  • Product & web content discovery
  • Automated site experiences
  • Data driven results

Its powerful modules are designed to enhance the entire customer journey, from first-point-of-entry to conversions. Tools and dashboards enable businesses to make data driven decisions to increase conversions:

  • Customer Experience Management Console (CEC)
  • Search & recommendations
  • Merchandising and ecommerce analytics
  • Bios 
  • Multi locale support
  • Identity stitching
  • A/B multivariate testing
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Sitecore and the Rise of the Composable DXP

All the recent acquisitions, including Four51 (headless ecommerce), Boxever (customer data platform), and Moosend (marketing automation and email), are part of Sitecore’s $1.2 billion investment strategy that covers three pillars:

  • Opening up addressable markets
  • Developer, employee growth
  • Doubling down on global presence

This new addition of Reflektion will speed up Sitecore’s SaaS transformation into what is being called a Composable Digital Experience Platform (DXP) – one that just happens to have best-of-breed solutions that cover every possible component of content, experience, and commerce.

According to Sitecore CEO Steve Tzikakis, Sitecore isn't trying to reinvent the wheel. Sitecore is “trying to achieve the same disruption and transformation that happened in the back office or in the front desk. Easy to integrate. Very flexible. Low footprint. Common data set. Common workflows”, which means Sitecore is focused on acquiring the best API-first technology to integrate easily with the Sitecore Experience Platform.

In today’s world, organisations are looking for technology that allows them to spend time generating value for their business, rather than having to spend ages keeping the technology constantly up-to-date. Organisations are starting to look at technology frameworks that include headless, JavaScript front-end, MACH, and Jamstack.

All these acquisitions mean that Sitecore is in a leading position in comparison to other digital experience software providers, with a customer data platform, experience management, optimisation, marketing automation, commerce, and more – with everything being headless, API-first, microservices-based, and pure SaaS.

Given the power of search and the value of meeting consumers at what is often the starting point in their customer journey, Reflektion is a significant and valuable addition to the Sitecore composable DXP portfolio.

Reflektion and Sitecore Experience Platform

Over 90% of all online experiences begin with a web search, so tapping into this area is another step forward for Sitecore. Reflektion will drive search across every customer touchpoint, providing customers with a conversational, guided, and tailored experience.

The platform can be used across all elements of Sitecore XP. Its integration will enable businesses running Sitecore to improve the search experience by understanding how users search for products and services.

Search is about more than just entering words into a box and hoping for the right results – it is the cornerstone of a digital experience. With Reflektion, a brand can add various types of search including personalised search, preview search, conversational search, and voice search. Steve Tzikakis, CEO, Sitecore.

We're looking forward to working with Reflektion and the latest version of Sitecore to enhance the search capabilities of our customers’ websites.

If you're using Sitecore and want the best out of it, or you're thinking of adopting it as your chosen digital experience platform, get in touch.