The focus of this Sitecore award is on how to deliver the right content, to the right customer at the right time—every time.

The website provides an exceptional experience for the AA’s customers

Right content, right time

The AA website does this by maximising Sitecore’s extensive marketing features, in particular personalisation, which is used to deliver relevant content to website visitors at the right time. It has allowed the AA to achieve business growth and cost savings by generating increased demand for AA’s services.The website has also received high rankings in Google’s recent Mobile Site Review.

Sitecore Experience Awards
Personalisation drives the user experience
 The AA website has gone from strength to strength by using the Sitecore feature set to achieve increased conversion and sales.
Matt Tilbury - Codehouse Director and Digital Strategist MVP

Who are the AA?

Established in June 1905, The AA has over 15 million members and is the UK's largest motoring organisation. In addition to its flagship service, Breakdown Cover, the AA also offers services in finance, insurance, leisure and lifestyle services.