4 reasons healthcare should use personalisation
In the world of healthcare, personalisation allows organisations to meet individual patient and consumer needs. It can educate, empower, build trust, improve wellbeing and increase conversions.
Oct 19, 2022
Technology
3
min read
Peter Lambrou
,
Sitecore Optimisation Consultant MVP Strategist
It's a given that personalisation for any business is a must, including businesses in the healthcare sector. People are more willing to provide organisations with their data in return for a personalised experience. And if you’re not offering that, they'll go to a competitor who can.
Delivering timely dynamic content significantly boosts customer engagement and ultimately helps achieve your organisation’s digital goals. In fact, companies that excel in customer experience outperform laggards by nearly 80%.
When someone visits a healthcare provider’s website, whether as a patient or a consumer, it’s usually because that person has a medical need or query. Providing the right content in real-time not only helps people discover the thing they need quickly, but it can also create a trusted connection and promote loyalty.
To understand more why this approach is the way forward, we've put together 4 reasons why healthcare should use personalisation:
Customers expectations
Improve the digital experiences
Beat your competitors
Save cost, increase revenue
1. Customers expectations
Changes in consumer demographics and healthcare needs over the past decade have driven a huge rise in new private sector entrants to the healthcare market, and with it, more competition.
This increase in competition has allowed consumers to become more 'digitally-savvy' and a lot choosier. They now demand results from their healthcare choices.
Patients today expect better outcomes and consistency. Healthcare providers need to catch up quickly because new entrants from other industries like banking, retail, and telecoms for instance, have been using personalisation and delivering better digital experiences for some time.
By using personalisation, your healthcare brand can deliver relevant information in real-time.
2. Improve the digital experience
Research from PwC found that 49% of consumers believe that the healthcare customer experience they’ve encountered is satisfactory.
There’s always room for improvement
Healthcare consumers today expect the digital experience to be the same, if not better than, the real-world face-to-face experience. It’s usually the channel upon which people make the decision to use your services or buy your products (or not).
Each of your website visitors take different journeys to find out the information they need. It may be downloading a leaflet, securing an appointment, booking a session, or purchasing a product. If a visitor is on a website that tailors their journey and offers them relevant content, they're more likely to convert, and return in the future.
Digital transformation is critical for the long-term survival of healthcare providers, and digital experience is a key differentiator.
To meet and exceed customer needs and expectations a powerful Digital Experience Platform (DXP) like Sitecore should be seriously considered.
Amongst other powerful features, you can specify conditions on which content should be presented to visitors. This can be based on pages visited, triggered goals and campaigns and even visitor profiles/personas. You can even design customer journeys, assess where people are on that journey, and use triggers to move them through the journey based on where they are at any given moment.
3. Beat your competitors
The urgency around improving the customer experience in healthcare has increased since the pandemic. However, in comparison to other industries there's some catching up to do.
This lack of uptake presents a huge opportunity for the healthcare organisation that wants to invest and make a start on lead nurturing and delivering individual experiences to consumers that meets their needs.
There have been numerous examples of how improving the digital experience can result in better operational efficiency and enhanced financial performance.
Instead of running the risk of dissatisfied potential customers and patients deserting your website and heading over to a competitor’s, you should be investing in the right technology. You should be exploring ways to outperform your competition by tailoring the online experience.
If your healthcare organisation isn’t delivering meaningful experiences, you should act now or risk losing out to your competition.
4. Save cost, increase revenue
Predictive analysis and personalisation are used across all industries. Healthcare is no exception. 47% of healthcare organisations are already using patient data predictive analytics.
Predictive analysis via big data is helping organisations to save costs and make long-term commercial investments on revenue and profitability. In fact, 57% of healthcare companies think predictive analytics will save them 25% per year.
In addition, predictive analytics can help personalise healthcare for patients based on their medical background and current state of health. From recommendations on improving fitness through to lifestyle advice.
With more people focused on preventing medical problems for themselves, healthcare companies are manufacturing wearable technology devices that provide up-to-date monitoring and information.
From heart rate sensors to oximeters and exercise trackers, the wearable medical device market is expected to reach more than $27 million by 2023. Globally, around 1 in 5 internet users now own a smartwatch or smart wristband. That’s a 46% increase since 2014.
Wearables and health apps not only meet consumer and patient needs, but they also give healthcare organisations the chance to personalise the healthcare experience.
Organisations that personalise the digital experience can see a 19% increase in key digital conversions and revenue increases of up to 10%.
Working with Codehouse
We’ve worked with companies across the healthcare industry – from med-tech to fitness. Our expertise has helped them deliver an amazing, personalised experience for their customers, leading to better customer retention, increased acquisition, and improved revenue.
Download our white paper on Improving the Digital Experience for Healthcare Brands.
If your healthcare organisation would like to know more about how we can help you, get in touch.
It's a given that personalisation for any business is a must, including businesses in the healthcare sector. People are more willing to provide organisations with their data in return for a personalised experience. And if you’re not offering that, they'll go to a competitor who can.
Delivering timely dynamic content significantly boosts customer engagement and ultimately helps achieve your organisation’s digital goals. In fact, companies that excel in customer experience outperform laggards by nearly 80%.
When someone visits a healthcare provider’s website, whether as a patient or a consumer, it’s usually because that person has a medical need or query. Providing the right content in real-time not only helps people discover the thing they need quickly, but it can also create a trusted connection and promote loyalty.
To understand more why this approach is the way forward, we've put together 4 reasons why healthcare should use personalisation:
Customers expectations
Improve the digital experiences
Beat your competitors
Save cost, increase revenue
1. Customers expectations
Changes in consumer demographics and healthcare needs over the past decade have driven a huge rise in new private sector entrants to the healthcare market, and with it, more competition.
This increase in competition has allowed consumers to become more 'digitally-savvy' and a lot choosier. They now demand results from their healthcare choices.
Patients today expect better outcomes and consistency. Healthcare providers need to catch up quickly because new entrants from other industries like banking, retail, and telecoms for instance, have been using personalisation and delivering better digital experiences for some time.
By using personalisation, your healthcare brand can deliver relevant information in real-time.
2. Improve the digital experience
Research from PwC found that 49% of consumers believe that the healthcare customer experience they’ve encountered is satisfactory.
There’s always room for improvement
Healthcare consumers today expect the digital experience to be the same, if not better than, the real-world face-to-face experience. It’s usually the channel upon which people make the decision to use your services or buy your products (or not).
Each of your website visitors take different journeys to find out the information they need. It may be downloading a leaflet, securing an appointment, booking a session, or purchasing a product. If a visitor is on a website that tailors their journey and offers them relevant content, they're more likely to convert, and return in the future.
Digital transformation is critical for the long-term survival of healthcare providers, and digital experience is a key differentiator.
To meet and exceed customer needs and expectations a powerful Digital Experience Platform (DXP) like Sitecore should be seriously considered.
Amongst other powerful features, you can specify conditions on which content should be presented to visitors. This can be based on pages visited, triggered goals and campaigns and even visitor profiles/personas. You can even design customer journeys, assess where people are on that journey, and use triggers to move them through the journey based on where they are at any given moment.
3. Beat your competitors
The urgency around improving the customer experience in healthcare has increased since the pandemic. However, in comparison to other industries there's some catching up to do.
This lack of uptake presents a huge opportunity for the healthcare organisation that wants to invest and make a start on lead nurturing and delivering individual experiences to consumers that meets their needs.
There have been numerous examples of how improving the digital experience can result in better operational efficiency and enhanced financial performance.
Instead of running the risk of dissatisfied potential customers and patients deserting your website and heading over to a competitor’s, you should be investing in the right technology. You should be exploring ways to outperform your competition by tailoring the online experience.
If your healthcare organisation isn’t delivering meaningful experiences, you should act now or risk losing out to your competition.
4. Save cost, increase revenue
Predictive analysis and personalisation are used across all industries. Healthcare is no exception. 47% of healthcare organisations are already using patient data predictive analytics.
Predictive analysis via big data is helping organisations to save costs and make long-term commercial investments on revenue and profitability. In fact, 57% of healthcare companies think predictive analytics will save them 25% per year.
In addition, predictive analytics can help personalise healthcare for patients based on their medical background and current state of health. From recommendations on improving fitness through to lifestyle advice.
With more people focused on preventing medical problems for themselves, healthcare companies are manufacturing wearable technology devices that provide up-to-date monitoring and information.
From heart rate sensors to oximeters and exercise trackers, the wearable medical device market is expected to reach more than $27 million by 2023. Globally, around 1 in 5 internet users now own a smartwatch or smart wristband. That’s a 46% increase since 2014.
Wearables and health apps not only meet consumer and patient needs, but they also give healthcare organisations the chance to personalise the healthcare experience.
Organisations that personalise the digital experience can see a 19% increase in key digital conversions and revenue increases of up to 10%.
Working with Codehouse
We’ve worked with companies across the healthcare industry – from med-tech to fitness. Our expertise has helped them deliver an amazing, personalised experience for their customers, leading to better customer retention, increased acquisition, and improved revenue.
Download our white paper on Improving the Digital Experience for Healthcare Brands.
If your healthcare organisation would like to know more about how we can help you, get in touch.
It's a given that personalisation for any business is a must, including businesses in the healthcare sector. People are more willing to provide organisations with their data in return for a personalised experience. And if you’re not offering that, they'll go to a competitor who can.
Delivering timely dynamic content significantly boosts customer engagement and ultimately helps achieve your organisation’s digital goals. In fact, companies that excel in customer experience outperform laggards by nearly 80%.
When someone visits a healthcare provider’s website, whether as a patient or a consumer, it’s usually because that person has a medical need or query. Providing the right content in real-time not only helps people discover the thing they need quickly, but it can also create a trusted connection and promote loyalty.
To understand more why this approach is the way forward, we've put together 4 reasons why healthcare should use personalisation:
Customers expectations
Improve the digital experiences
Beat your competitors
Save cost, increase revenue
1. Customers expectations
Changes in consumer demographics and healthcare needs over the past decade have driven a huge rise in new private sector entrants to the healthcare market, and with it, more competition.
This increase in competition has allowed consumers to become more 'digitally-savvy' and a lot choosier. They now demand results from their healthcare choices.
Patients today expect better outcomes and consistency. Healthcare providers need to catch up quickly because new entrants from other industries like banking, retail, and telecoms for instance, have been using personalisation and delivering better digital experiences for some time.
By using personalisation, your healthcare brand can deliver relevant information in real-time.
2. Improve the digital experience
Research from PwC found that 49% of consumers believe that the healthcare customer experience they’ve encountered is satisfactory.
There’s always room for improvement
Healthcare consumers today expect the digital experience to be the same, if not better than, the real-world face-to-face experience. It’s usually the channel upon which people make the decision to use your services or buy your products (or not).
Each of your website visitors take different journeys to find out the information they need. It may be downloading a leaflet, securing an appointment, booking a session, or purchasing a product. If a visitor is on a website that tailors their journey and offers them relevant content, they're more likely to convert, and return in the future.
Digital transformation is critical for the long-term survival of healthcare providers, and digital experience is a key differentiator.
To meet and exceed customer needs and expectations a powerful Digital Experience Platform (DXP) like Sitecore should be seriously considered.
Amongst other powerful features, you can specify conditions on which content should be presented to visitors. This can be based on pages visited, triggered goals and campaigns and even visitor profiles/personas. You can even design customer journeys, assess where people are on that journey, and use triggers to move them through the journey based on where they are at any given moment.
3. Beat your competitors
The urgency around improving the customer experience in healthcare has increased since the pandemic. However, in comparison to other industries there's some catching up to do.
This lack of uptake presents a huge opportunity for the healthcare organisation that wants to invest and make a start on lead nurturing and delivering individual experiences to consumers that meets their needs.
There have been numerous examples of how improving the digital experience can result in better operational efficiency and enhanced financial performance.
Instead of running the risk of dissatisfied potential customers and patients deserting your website and heading over to a competitor’s, you should be investing in the right technology. You should be exploring ways to outperform your competition by tailoring the online experience.
If your healthcare organisation isn’t delivering meaningful experiences, you should act now or risk losing out to your competition.
4. Save cost, increase revenue
Predictive analysis and personalisation are used across all industries. Healthcare is no exception. 47% of healthcare organisations are already using patient data predictive analytics.
Predictive analysis via big data is helping organisations to save costs and make long-term commercial investments on revenue and profitability. In fact, 57% of healthcare companies think predictive analytics will save them 25% per year.
In addition, predictive analytics can help personalise healthcare for patients based on their medical background and current state of health. From recommendations on improving fitness through to lifestyle advice.
With more people focused on preventing medical problems for themselves, healthcare companies are manufacturing wearable technology devices that provide up-to-date monitoring and information.
From heart rate sensors to oximeters and exercise trackers, the wearable medical device market is expected to reach more than $27 million by 2023. Globally, around 1 in 5 internet users now own a smartwatch or smart wristband. That’s a 46% increase since 2014.
Wearables and health apps not only meet consumer and patient needs, but they also give healthcare organisations the chance to personalise the healthcare experience.
Organisations that personalise the digital experience can see a 19% increase in key digital conversions and revenue increases of up to 10%.
Working with Codehouse
We’ve worked with companies across the healthcare industry – from med-tech to fitness. Our expertise has helped them deliver an amazing, personalised experience for their customers, leading to better customer retention, increased acquisition, and improved revenue.
Download our white paper on Improving the Digital Experience for Healthcare Brands.
If your healthcare organisation would like to know more about how we can help you, get in touch.
It's a given that personalisation for any business is a must, including businesses in the healthcare sector. People are more willing to provide organisations with their data in return for a personalised experience. And if you’re not offering that, they'll go to a competitor who can.
Delivering timely dynamic content significantly boosts customer engagement and ultimately helps achieve your organisation’s digital goals. In fact, companies that excel in customer experience outperform laggards by nearly 80%.
When someone visits a healthcare provider’s website, whether as a patient or a consumer, it’s usually because that person has a medical need or query. Providing the right content in real-time not only helps people discover the thing they need quickly, but it can also create a trusted connection and promote loyalty.
To understand more why this approach is the way forward, we've put together 4 reasons why healthcare should use personalisation:
Customers expectations
Improve the digital experiences
Beat your competitors
Save cost, increase revenue
1. Customers expectations
Changes in consumer demographics and healthcare needs over the past decade have driven a huge rise in new private sector entrants to the healthcare market, and with it, more competition.
This increase in competition has allowed consumers to become more 'digitally-savvy' and a lot choosier. They now demand results from their healthcare choices.
Patients today expect better outcomes and consistency. Healthcare providers need to catch up quickly because new entrants from other industries like banking, retail, and telecoms for instance, have been using personalisation and delivering better digital experiences for some time.
By using personalisation, your healthcare brand can deliver relevant information in real-time.
2. Improve the digital experience
Research from PwC found that 49% of consumers believe that the healthcare customer experience they’ve encountered is satisfactory.
There’s always room for improvement
Healthcare consumers today expect the digital experience to be the same, if not better than, the real-world face-to-face experience. It’s usually the channel upon which people make the decision to use your services or buy your products (or not).
Each of your website visitors take different journeys to find out the information they need. It may be downloading a leaflet, securing an appointment, booking a session, or purchasing a product. If a visitor is on a website that tailors their journey and offers them relevant content, they're more likely to convert, and return in the future.
Digital transformation is critical for the long-term survival of healthcare providers, and digital experience is a key differentiator.
To meet and exceed customer needs and expectations a powerful Digital Experience Platform (DXP) like Sitecore should be seriously considered.
Amongst other powerful features, you can specify conditions on which content should be presented to visitors. This can be based on pages visited, triggered goals and campaigns and even visitor profiles/personas. You can even design customer journeys, assess where people are on that journey, and use triggers to move them through the journey based on where they are at any given moment.
3. Beat your competitors
The urgency around improving the customer experience in healthcare has increased since the pandemic. However, in comparison to other industries there's some catching up to do.
This lack of uptake presents a huge opportunity for the healthcare organisation that wants to invest and make a start on lead nurturing and delivering individual experiences to consumers that meets their needs.
There have been numerous examples of how improving the digital experience can result in better operational efficiency and enhanced financial performance.
Instead of running the risk of dissatisfied potential customers and patients deserting your website and heading over to a competitor’s, you should be investing in the right technology. You should be exploring ways to outperform your competition by tailoring the online experience.
If your healthcare organisation isn’t delivering meaningful experiences, you should act now or risk losing out to your competition.
4. Save cost, increase revenue
Predictive analysis and personalisation are used across all industries. Healthcare is no exception. 47% of healthcare organisations are already using patient data predictive analytics.
Predictive analysis via big data is helping organisations to save costs and make long-term commercial investments on revenue and profitability. In fact, 57% of healthcare companies think predictive analytics will save them 25% per year.
In addition, predictive analytics can help personalise healthcare for patients based on their medical background and current state of health. From recommendations on improving fitness through to lifestyle advice.
With more people focused on preventing medical problems for themselves, healthcare companies are manufacturing wearable technology devices that provide up-to-date monitoring and information.
From heart rate sensors to oximeters and exercise trackers, the wearable medical device market is expected to reach more than $27 million by 2023. Globally, around 1 in 5 internet users now own a smartwatch or smart wristband. That’s a 46% increase since 2014.
Wearables and health apps not only meet consumer and patient needs, but they also give healthcare organisations the chance to personalise the healthcare experience.
Organisations that personalise the digital experience can see a 19% increase in key digital conversions and revenue increases of up to 10%.
Working with Codehouse
We’ve worked with companies across the healthcare industry – from med-tech to fitness. Our expertise has helped them deliver an amazing, personalised experience for their customers, leading to better customer retention, increased acquisition, and improved revenue.
Download our white paper on Improving the Digital Experience for Healthcare Brands.
If your healthcare organisation would like to know more about how we can help you, get in touch.
THE EXPERIENCE ENGINE
Personalise your site in 20 days! No Roadblocks. No Upgrades. MVP Driven.
THE EXPERIENCE ENGINE
Personalise your site in 20 days! No Roadblocks. No Upgrades. MVP Driven.
THE EXPERIENCE ENGINE
Personalise your site in 20 days! No Roadblocks. No Upgrades. MVP Driven.
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©
2024
All rights reserved, Codehouse
©
2024
All rights reserved, Codehouse
©
2024
All rights reserved, Codehouse
©
2024
All rights reserved, Codehouse