Getting buy-in to do user research is the hardest part of the whole process. So, if you’re stuck at the point of finding participants for your research study, you should know that the hardest step is already behind you. All that lies ahead are small anthills, and the fun of interviewing users is in touching distance.

Finding participants for research can be a challenging task though. For effective user research (or user testing) a vital step is to find the right people with the right profile so you can 'test' whether your product or service will really work in the real world.

After all, you don’t want to be talking to dog lovers if you’re launching a product for cats. And you don’t want to talk to bikers if you’re launching a car. You get the picture.

If you’re conducting user research important to find the right people to be part of your research.

So how do you do that?

Let’s examine four important things you should consider to give you the best chance of obtaining valuable insights on your test results in an effective and efficient manner.

  1. Identify your target users
  2. Use online platforms
  3. Leverage social media
  4. Reach out to your network

1. Identify your target users

The first step in recruiting participants is to identify who your target users are.

This will help you tailor your recruitment efforts to the specific needs and preferences of your target audience.

Depending on the specific product or research topic under consideration, think about the relevant demographic and firmographic facets such as age, gender, location, occupation, company type, size etc. when identifying your target participants. 

2. Use online platforms

One of the easiest ways to recruit participants for your user testing is to use online platforms.

There are some useful websites and forums that can help you find potential participants. Consider, and

These platforms typically have a large pool of participants who are interested in participating in user testing, and they can provide you with valuable insights into your target users' preferences and needs.

3. Leverage social media

Social media is integral. It can be used as a powerful tool for recruiting participants for your research.

Consider creating a post on your company's social media accounts that explains the process and invites potential participants to sign up. You can also use social media (possibly with incentives) to reach out to potential participants directly, and ask if they’d be interested in taking part in your user testing programme.

4. Reach out to your network

Another effective way to recruit participants is to reach out to your network of contacts. This can include friends, colleagues, and other professionals who may be interested in testing your product or service.

What about industry experts and influencers? These people could provide you with some important and valuable insights into your offering and the marketplace.

By following these tips, we’re confident you can effectively recruit participants for your user testing and gather valuable insights that can help improve your product and create a better user experience.

User testing is an essential part of the product development process, and recruiting the right participants can make all the difference in the success of your research efforts.

Working with Codehouse

At Codehouse, we perform moderated and unmoderated user testing for our customers and we can help with participant recruitment for your user testing. We’ll be more than happy to discuss your requirements.

You should book a slot for a 15 minute, complimentary, consultancy session with our Head of Product Strategy. He will give you advice and guidance on how you can get to really know your customers and exceed their expectations.