Organisations can often have challenges with digital marketing, such as:
- A lack of clarity in how to measure success
- Not having an easy way to prove success to senior management
- Insufficient knowledge in how to best use the systems and technology available
- Developing effective internal digital marketing processes and team structures
- Creating and managing all the content needed to personalise the customer experience
Our 8 stage assessment is designed to allow you to gauge and understand your current digital marketing maturity and level of success, providing you with the ammunition to establish a high-level roadmap for the future development of your brand’s digital presence.
You’ll get your hands on the data you need to build a business case for further investment into your website and digital marketing activity, as well as a number of quick win recommendations that will positively shape the effectiveness of what you do and keep the people at the top happy.
Our assessment can help with:
- The curation and ongoing development of a digital marketing roadmap
- Evaluation of website visitor activity, journeys, and goals
- Personalisation
- Review and set-up of lead generation and sales conversion paths
- Development of campaigns and their ongoing assessment
- Training and adoption of marketing technology features
- Analytics dashboard development and refinement
- Set-up and ongoing review of analytics
- SEO reporting
