Companies who want to keep up with changing customer expectations around enjoying a personal experience can gain a huge competitive advantage by employing the best-of-breed digital experience and CRM systems Sitecore + Salesforce, working in harmony to deliver 1:1 experiences.

  • Are your marketing teams working in silos, replicating work, and finding it hard to collaborate?
  • Is it difficult for you to apply brand consistency, including multi-language and multi-cultural campaigns, and compliance with content usage rights?
  • Are you able to analyse what’s working across campaigns and channels?
  • Do you struggle with the huge volume of creative content required for personalisation, and a lack of visibility of which content is driving results?
  • Do you want to increase conversion rates and revenue from your marketing efforts?

If the answer to any of those questions is Yes, then connecting the global leaders in web content management, marketing automation, and CRM, will allow your organisation to merge content with marketing, website behaviour, and customer data to produce intelligent, connected, omni-channel experiences that attract and delight customers.

Why are 1:1 experiences so important?

Key to success for any organisation is delivering what customers want, when and where they want it. And in today’s world that means personalised experiences, bespoke offers, and individual conversations with customers that will drive conversions and repeat revenue.

The rise of digital channels has made the marketplace more competitive – whatever industry you’re in. If customers don’t get what they want, what they need, and what they expect from your brand, then they’ll go to one of your competitors where they can.

By having full access to all the right data, and by being able to manage customer complexity across all marketing and service channels, your organisation can deliver hyper-personalised campaigns and experiences swiftly, and at scale.

Personalisation is vital in providing engagement and delight to people who visit your website. Your team needs to target individuals, and align your brand messaging and content to where people are in their customer journey. And it needs to do that across multiple channels, often internationally, without duplicating effort or having to re-create campaigns.

By producing content that targets individuals at the right stage of their journey with you, you'll craft a memorable, personalised experience that drives engagement, ensures the right message is being shown to the right person at the right time in the right place, which in turn increases the likelihood of conversion. And – if the experience you create is so remarkable that the customer can’t forget it – then you’ve turned a visitor into a customer for life.

Enjoying this article? Sign up to our newsletter

What would a Sitecore-Salesforce customer journey look like?

Look at this potential journey for a customer event, where you’ll see that – across the whole journey and at every interaction – Sitecore and Salesforce are working seamlessly together to collect the right data, and drive the right content at the right time in the right place, so that the customer gets what they need and expect in the moment, and beyond.

Customer journey. Sitecore and Salesforce

 

With Sitecore and Salesforce in play, you can collect all contextual data and use it to create amazing, personalised, real-time experiences on your website and through automation.

Why Sitecore and Salesforce?

Recognised by both Gartner and Forrester as a leading digital experience platform, Sitecore allows your organisation to have a 360-degree customer view, and personalise content and customer journeys through your website. From website content management, personalisation, marketing automation, ecommerce, omni-channel delivery, easy systems and data integration, to visitor profiling, workflow, and advanced analytics, Sitecore has the tools to help you achieve your business and digital marketing goals.

With machine learning and a superior personalisation rules engine, Sitecore automatically enables 1:1 customer engagement, so your team can focus more on developing content and less on implementing it. And with the seamless connection between Sitecore and Salesforce, marketers can make full use of Sitecore content and insight to deliver personalisation across all Salesforce marketing tools so you can deliver the right content and the right message, in the right format, to the right customer, at the right moment.

In the simplest terms, by bringing Sitecore and Salesforce together, you’re bringing content and marketing tools together.

This means that you can:

  • Anticipate what customers are likely to want next, in real time and at scale
  • Make use of your Sitecore website content to easily deliver personalisation across Salesforce marketing tools
  • Plan, create, manage, and deliver fresh and relevant content for each individual customers
  • Achieve faster time-to-market with precision marketing across all channels
  • Deliver 1:1 experiences

To learn more about Sitecore and Salesforce, how they’re better together, and how they can help your organisation transform the customer experience, just get in touch and one of our digital experience experts would be happy to talk you through it.