Did you miss our talk with Isuzu UTE Australia at Sitecore Symposium about how they use personalisation to curate key steps to business conversion?

Well don't worry. Watch the video below!

Leo Blanco, Digital Marketing Manager at Isuzu UTE Australia, and I talk you through:

  • How Isuzu UTE Australia have implemented personalisation to drive key business conversions in order to maximise customer acquisition and engagement
  • How the strategy uses personalisation based on cascading business goals to launch a series of CTAs that progress the customer down the purchase funnel to conversion, and long-term engagement

Watch the video for an overview of how Sitecore Campaign, Home Page, and Conversion Page personalisation enables Isuzu UTE to directly measure the impact on customer acquisition and engagement.