Sitecore is a digital experience platform.
It combines an easy-to-use website content management system with digital marketing tools, a complete (extensible) view of your website visitor data, and (soon) machine-learning-generated insights – allowing you to create, tailor, and personalise each and every customer experience across any channel.
Sitecore is extremely powerful. It helps you delight and keep customers. It helps you measure and evaluate campaigns. It makes you a better marketer. It helps you get results.
1. Personal journeys for your customers
Your customers today expect you to know and recognise them, and supply them with relevant content and offers at the right time, in the right place, in the right language, on their mobile, tablet, or laptop.
Sitecore takes data such as the channel your customer arrived from, the device they are using, what they searched for, what they’ve looked at or purchased before, and serves up the most relevant content to enrich their experience.
2. Content that looks good on any channel
Sitecore’s drag-and-drop media library can handle images, PDF files, and other documents – or can be integrated with your own digital asset management system (DAM) – making it easy to manage and secure the hundreds or thousands of pieces of content you want to use to attract, engage, and convert website visitors into customers. It can be integrated with video and podcast streaming solutions, webchat, and even chatbots.
Sitecore takes care of displaying this content correctly for the channel or the device your customer is using. From mobile, to tablet, to desktop, you can feel safe in the knowledge that all of your assets will be optimised perfectly for every single customer experience, each and every time.
3. Rich customer data, with smart insights
The amount of data generated by digital interactions in today’s world is close to infinite, and from a marketer’s point of view, it is becoming increasingly difficult to join the data dots and make sense of it all.
Sitecore can collect and connect real-time customer data and interactions from all your campaigns, data sources, and third-party systems, such as your CRM or ERP system or email or marketing automation solution.
It lets you see a clear, organised view of each individual customer’s, or potential customer’s, interaction history, which helps you to better understand your customers and your relationship with them. With Sitecore, you have a single marketing storehouse of prospect and customer dealings - all in one platform.
Soon, Sitecore will also be able to generate real-time insights from your data. Advanced algorithms can optimise and search for patterns, generating intelligent insights that would normally take weeks of work for a team of data analysts – meaning you can have an immediate impact on live campaigns and customer conversion potential.
4. Connected experiences through add-ons
Sitecore has a range of add-on modules that ensure you deliver a connected customer experience across every channel.
You can integrate email marketing with other channels, in real time, making it easier to deliver the right email offers at the right time to make a difference.
You can share content across social networks – Facebook, LinkedIn, Instagram – and measure the success of your paid social campaigns.
You can create and publish great looking print content – brochures, catalogues, leaflets – completely personalised to your prospect or customer based on what they’ve searched for or looked at, or what they have told you they’re interested in.
5. We’re Sitecore experts
Here at Codehouse, we’ve been consulting, designing, developing, and working with Sitecore for over ten years, and we’re one of the elite group of Sitecore Platinum Partners – agencies at the top of their game when it comes to strategising, designing, building, and delivering better experiences for brands using Sitecore.
Our knowledge and experience is unrivalled. We design and build tailored websites, intranets and extranets, and work with you to drive constant improvements in digital marketing and conversion optimisation that achieve and exceed your marketing and business goals.
If you’d like to learn more about Sitecore and how it can drive better digital marketing results for you, get in touch and ask us for a chat or a demo.