The Sitecore Experience Platform combines an easy-to-use website content management system with digital marketing tools. It provides a complete (extensible) view of your website visitor data, and machine-learning-generated insights. This allows you to create, tailor, and use personalisation across any channel.

It’s the website platform of choice for brands including The AA, wagamama, 7IM, Priority Pass and Nationwide Building Society.

Sitecore helps you engage with site visitors and measure and evaluate campaigns. It makes you a better marketer and helps you get results. So what are the important things to know about sitecore and its personalisation capabilities?

1. Personal journeys for your customers

Your customers today expect you to know and recognise them, and supply them with relevant content  at the right time, in the right place, in the right language, on the relevant device.

Sitecore takes data such as the channel your customer arrived from, the device they are using, what they searched for, what they’ve looked at or purchased before, and serves up the most relevant content to enrich their experience.

2. Content that looks good on any channel

Sitecore’s Media Library handles images, PDF files, and other documents. It can also be integrated with your own digital asset management system (DAM).

This makes it easy to manage and secure the hundreds or thousands of pieces of content you want to use to attract, engage, and convert website visitors. It can be integrated with video and podcast streaming solutions, webchat, and even chatbots.

Sitecore displays this content correctly for the channel or the device your customer is using. From mobile, to tablet, to desktop, you can feel safe in the knowledge that all of your assets will be optimised perfectly for every single customer experience, each and every time.

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3. Rich customer data, with smart insights

The amount of data generated by digital interactions is close to infinite. From a marketer’s perspective, it’s difficult to join the data dots and make sense of it all.

Sitecore can collect and connect real-time customer data and interactions from all your campaigns, data sources, and third-party systems, such as your CRM or ERP system or email or marketing automation solution.

It lets you see a clear, organised view of each individual customer’s, or potential customer’s, interaction history. These insights help you to better understand your customers and your relationship with them. With Sitecore, you have a single marketing storehouse of prospect and customer dealings - all in one platform.

Advanced algorithms can optimise and search for patterns, generating intelligent insights that would normally take weeks to analyse. This means you can have an immediate impact on live campaigns and customer conversion potential.

4. Connected experiences through add-ons

Sitecore has a range of add-on modules that ensure you deliver a connected customer experience across every channel.

You can integrate email marketing with other channels, in real time. This makes it easier to deliver the right email offers at the right time to make a difference.

You can share content across social networks – Facebook, LinkedIn, Instagram – and measure the success of your paid social campaigns.

You can also create and publish great looking personalised print content such as brochures, catalogues, and leaflets.

5. We’re Sitecore experts

Our knowledge and experience is unrivalled. We design and build tailored websites, intranets and extranets. We’ll work with you to drive constant improvements in digital marketing that achieve and exceed your marketing and business goals.

If you’d like to learn more about Sitecore and how it can drive better digital marketing results for you, get in touch.

Learn more about Sitecore personalisation:

Our knowledge and experience is unrivalled. We design and build tailored websites, intranets and extranets, and work with you to drive constant improvements in digital marketing and conversion optimisation that achieve and exceed your marketing and business goals.

If you’d like to learn more about Sitecore and how it can drive better digital marketing results for you, get in touch.