Page 1 of Google search results is where your business wants to be. The higher, the better.
So how do you ensure your Sitecore website has the best chance of improving its organic search ranking?
Here's 10 pointers that can help your SEO, and also some insights into some great SEO tools and modules to consider for your Sitecore website.
10 SEO pointers
- Ensure cross-device compatibility
- Produce well-written, unique, and contextual content.
- Don’t duplicate content pages (use canonical links if you have to)
- Garnish your content with keywords / phrases, but don’t ‘keyword stuff’
- Use keywords / phrases in browser titles and headers
- Tag pages and media items
- Include appropriately-sized images and rich media, e.g. videos from YouTube
- Include relevant internal-links
- Ensure your URLs include keywords that fit the page topic
- Add schema markup to your the page HTML to make your search results appear more attractive to potential visitors. When your web pages include schema markup, Google and other search engines use the data to improve the indexing of your content.
Now for the Sitecore bits
As a long-term Sitecore partner, it’s our responsibility to promote Sitecore SEO best practice by helping you utilise all the SEO opportunities within a Sitecore solution.
We want you to have every chance of getting your Sitecore website content indexed and ranked highly.
For every Sitecore website we build, we ensure effective SEO implementation is very easy.
We do this by installing Codehouse modules like the XML Sitemap Module. Content inclusion in the sitemap is controlled by a simple checkbox in every page’s content pane. Priority and Frequency fields are also included to provide you with greater flexibility and sitemap accuracy. The sitemap updates itself as you manage, edit and publish content.
Used with the relevant web.config settings, the Uniform Re-direct URL Module ensures your URLs are uniformly and consistently presented. What does this mean? Well, if you append your URL with, for example, ‘.aspx’, a trailing ‘/’, or a language identifier, then the module will ensure uniformity to the url presentation for visitors and the search indices.
We also apply hreflang tags for language and regional URLs where relevant. The hreflang tag tells Google which version of content to show, based on the language and region.
To maxmise SEO opportunity, we include the Codehouse SEO Metadata Module to all our Sitecore websites. This module adds meta description and tags fields to your content items. To classify whether pages should be indexed / followed or not, a Robots field is included to each content item, giving you the flexibility to select how bots behave when your pages are crawled. Should a page be classified as Index/Follow, Index/NoFollow, NoIndex/Follow or NoIndex/NoFollow? You decide.
To maintain SEO integrity, redirecting pages is vital when deleting or archiving pages. We integrate the Codehouse 301 Redirects Module with our Sitecore builds. Its simple interface allows you to point old URLs to new ones.
And what about naming conventions of URLs, avoiding the ‘%20’ in the address bar? Implementing SEO friendly naming conventions, our Consistent Naming Module can be configured to suit your naming requirements. For example, if you want to include hyphens in your URLs, which is SEO best-practice, then Sitecore will replace any spaces with hyphens when an author creates new items, while at the same time removing any capital letters in URLs for a consistent appearance.
Want to talk Sitecore SEO?
We want to make sure you get the best out of Sitecore CMS. That's why we offer expert Sitecore services that range from consultancy and training to optimisation, maintenance, migration, support, and SEO.
To find out more about how we can help you with Sitecore SEO, just get in touch.
We'd be happy to hear from you.