Authoritativeness is important to the credibility of your website. This is referred to as Website or Domain Authority.
Created by Moz, and using data from its Link Explorer, Domain Authority (DA) uses a score metric of up to 100. The higher the score the more authority a domain has.
The Domain Authority score is determined on a logarithmic scale. The algorithm compares other domains and tracks the ranking potential across various channels over time.
It is more of an estimate based on a machine learning algorithm. However, it’s not considered a Google ranking factor, and has no effect on search engine results pages (SERPS). Even so, a study by Ahrefs did find a correlation between DA and ranking. It suggests that DA is an effective gauge of how much organic traffic a website may get from Google.
What factors determine a website's Domain Authority?
Because of the complexity around the calculations of DA, there are certain factors that influence it. The main one is root domains and the total number of external links pointing to the website i.e. backlinks.
Other positive/negative factors include:
- A website's link profile hasn't yet been indexed by Moz
- Higher placed websites (linked to your website) have experienced a growth/decline in their Domain Authority, hence affecting yours
- Inbound links obtained from websites that don't rank in Google
- Moz crawl rate
- Domain Authority scores at the lower end are impacted more due to scaling fluctuations
What's important to note is that a strong DA score doesn't alone improve your SEO. Although high quality backlinks are important to a website's authoritativeness, SEO is affected by many other factors. For example, effective keyword placement in your content improves on-page SEO and page authority. This can increase a website's overall authority purely through its ranking for the relevant keywords.
How to maintain and improve Domain Authority
Increasing your website's DA is a long-term and ongoing process. The first thing to do is use SEO tools to perform an audit to gain meaningful insights about your website.
An audit will identify any toxic links pointing to your website. You'll then need to disavow those links and contact the referring website's webmaster and request link removal.
It's also recommended to check search results for your business frequently. This is because directories with no relevance to your business may add your website to their listings. If you notice this then kindly request the link be removed.
There are always opportunities to add backlinks to your website. Guest blogging for instance, is an effective tactic of link building and increasing authority metrics. You could offer writing a blog post for a website which shares the same audience. With continuous efforts, over time your DA will improve, as will any referring websites'.
At Codehouse, we perform three essential phases that will improve your website’s search engine performance:
If you want to find out more about how our SEO services can help affect your Domain Authority, get in touch.