Sitecore is a well-established and leading digital experience software company specialising in creating seamless and exceptional experiences to enterprise grade businesses worldwide.

Built on the .NET stack the Sitecore Experience Platform (XP) is a combined powerful web content management system and digital marketing platform which is now referred to as a Digital/Customer Experience Platform.

It’s four main products together form the Sitecore Experience Cloud:

  • Experience Platform (XP): CMS and marketing tool with many out-of-the-box features that encompass the entire customer life cycle
  • Experience Commerce (XC): If you run an ecommerce website XC is a viable option. It uses powerful content and commerce tools to build storefronts, manage inventory and increase conversions
  • Experience Manager (XM): A CMS only version of XP for the budget conscious
  • Content Hub: A content repository that helps businesses manage the entire omnichannel end-to-end content lifecycle 
Sitecore experience cloud illustration

Since it was established in 2001, Sitecore has always been on the cutting edge of content and experiential technologies.

Constantly innovating and evolving, every iteration is better than the last, offering developers, editors and marketers a wide array of tools.

These tools are used to produce impactful digital transformation projects with for instance, the ability to show personalised content to visitors. This has been one of the key elements of Sitecore's philosophy over the years, and still is.

Knowing what Sitecore is will help influence your decision. If you're considering it as your preferred digital experience platform, the first thing you should ask is what benefits can it offer to your business?

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What is Sitecore to your business?

Sitecore has many business benefits. Developers, editors, marketers and website visitors can experience Sitecore's powerful suite of tools which can help increase conversions and make your business grow

  • Suite of marketing tools: From email marketing, personalisation, campaigns and goals, to personas, testing and marketing automation, Sitecore XP has everything you need to deliver your marketing strategy
  • Powerful analytics: The Experience Database (xDB) stores all visitor activity. This can be viewed in impressive interfaces like Experience Analytics and Profile, and the Path Analyser which tracks the paths your visitors take through your website
  • Integration capabilities: Seamless integration capabilities with third party technologies such as commerce platforms, payment gateways, Enterprise Resource Management (ERM) and many more, will streamline your business
  • Headless: Sitecore has always been a headless platform i.e. separating presentation (content) from design. This allows personalisation on all customer touch-points like tablets, IoT, mobiles being delivered at scale using a single template

What is Sitecore to your content and marketing teams?

Harnessing the power of the platform enables your content and marketing team to deliver your content marketing strategy using powerful tools that cover every facet of the marketing cycle.

Other Sitecore products

The platform isn't only limited to content management and marketing. Sitecore also has other supporting technologies available, designed to meet specific needs:

  • Managed cloud: Hosts, monitors, manages, and maintains the installation of XM, XM and XC
  • Experience Edge: Part of Sitecore's Software as a Service (SaaS) platform, this is a flexible and intelligent content delivery service
  • Experience Accelerator (XA): For developers SXA is a great way to build Sitecore websites quickly. The SXA uses out-of-the-box templates that allow development teams to get websites to market a lot quicker

At Codehouse we've been affiliated with Sitecore for over 15 years. We were one of the first partners in the UK and were responsible for training developers in the UK and beyond to 'Certified' level on behalf of Sitecore.

Since then we've delivered multiple award winning websites and have helped many of our customers harness its optimisation features, and we continue to do so.

If you want to find out more about the latest version, which is Sitecore 10.1 and how it can help your transformation project, get in touch with the Sitecore experts at Codehouse.