Personalisation as a UX paradigm
Our speakers Matt O' Neill and Peter Lambrou talked about our approach to personalisation from a UX perspective. The talk included how and why our UX team takes into account the full feature set of Sitecore personalisation - because how a website behaves (in terms of UX) is vital to drawing the visitor in.
As well as meeting loads of people, we also did a 15-minute presentation to a packed house
A big thank you to Sitecore for organising the event and for feeding us. We're already looking forward the next Sitecore event…