Shaun Miller, digital strategy and UX consultant at Codehouse will be speaking on the topic of "Meeting Customer Need – Digital Experience Design For Financial Services."
Edelman’s 2018 Trust Barometer has shown that consumer trust in financial services as an industry is at just 54 percent.
And numerous surveys are showing that there is a significant gap opening up between what finance consumers want and what financial services companies provide.
In fact, we've written previously on the digital experience gap in financial services.
For financial services brands, it's clear that something needs to change.
Shaun will explain how financial services companies not only can, but need to, creatively use data and customer research to design customer-centric services that market and sell themselves, and close the digital experience gap.
Hope you can join us - make sure you request a ticket for the Figaro Digital Financial Services Digital Marketing Spotlight event.
Want to talk?
We hope you can make it to the Figaro Digital Financial Services Spotlight event, but if you can't, and you'd like to discuss digital experience design, digital strategy, personalisation, or anything else, then just get in touch.
A proud member of the Financial Services Forum, we're helping Seven Investment Management (7IM), M&G Investments, and Nationwide Building Society transform the digital experience for their customers, and we'd love to hear from you.