Our leading expert on delivering Digital Marketing strategy, Matt Tilbury and Kristian Samuel-Camps, Head of Digital Customer Experience at The AA, will be delivering a presentation centred on how The AA adapted and succeeded in the digital age.

Check out our agenda below:

Main presentation

Date/Time: Day 1 (4thOctober) 14:45

Title: Keeping the AA’s big wheels turnin’ in the age of digital.

  • How The AA's digital team plan and prioritise their digital strategy
  • How using personalisation and other technology features has led to measurable benefits
  • How to support an iterative and results-based approach to context marketing

Jam session

Date/Time: Day 1 (4thOctober) 16:00

The business case for Context Marketing: a workshop on turning the art of the possible into measurable benefits.

  • Using personas to reveal the digital desires and intents of your customers
  • Developing digital 'quick wins' and an iterative ongoing optimisation strategy
  • How to relate and monitor these enhancements against real business benefits

Event details:

  • When: Wednesday 4 October – Thursday 5 October
  • Where: Tobacco Dock, Wapping Ln, St Katharine's & Wapping, London E1W 2S