Charles joined Sitecore in January 2017 after a long career as both an implementer of Sitecore solutions and a customer of Sitecore. He has over 20 years of experience in customer-facing delivery and manages Sitecore’s Sales Engineering team across EMEA.
We caught up with Charles to get the low-down on what he’s going to be unveiling at the event on 3 December.
There’s a content crisis raging away within the companies we all know and love; 97% of people who work in marketing say content is their biggest concern.*
Charles will discuss how personalisation – connecting with customers and influencing them down the path to conversion – is impossible without getting content out to the right person, on the right channel, at the right time.
Touching on the path to personalisation, Charles will introduce an approach to help you get started.
Grab your seat for Drive!
Drive is on 3 December 2019, starting from 2pm with drinks from 5pm onwards in the relaxed confines of Coin Laundry on Exmouth Market - a laid-back neighbourhood bar, with seasonal food, cocktails, and craft beers.
With expert speakers like Charles talking about AI, personalisation, relevance, connections, and the power of influence, plenty of Christmas drinks and delicious food, and lots of story sharing with your peers and friends, you’ll be sure to have a good time at Drive.
If you're from an agency, sorry, you won't get a seat.
* Sitecore - https://www.sitecore.com/knowledge-center/blog/561/solving-the-content-crisis-4627