Enterprise CMS (content management system) platforms offer many ways of manipulating the online experience for website users.
Operations director, Matthew O'Neill, recently discussed how to implement Sitecore personalisation to improve established website user journeys.
He explained how personalisation can introduce automation into a Sitecore website solution, and how to design a website with personalisation at the core of the customer experience.
Want to talk Sitecore personalisation?
If you have a Sitecore website and you're struggling with personalisation, get in touch with us. We'd be happy to help.