From a technological standpoint we're living in exciting times. AI, machine learning and quantum computing will change the way we go about our daily lives.

But what about Augmented Reality? Although it's been around for some time, and is being used by the likes of TikTok, it's yet to be fully embedded into our daily lives.

So let's start with what augmented reality is. Wiki's definition is: "Augmented Reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information..."

The AR experience is meant to be personal, fun, engaging and memorable. It's been used in adverts, by the military, gaming (Pokemon Go) and by Google for its Google glass - to name a few. But let's focus on the consumer experience. How will experiencing AR influence our purchasing decisions?

Bridging the gap

Augmented Reality is a fantastic way for consumers to use mobile devices to see what their desired purchases will look like. It could be trying on clothes (digitally) or even seeing how a piece of furniture will look in situ.

AR interactions are an omnichannel bridge. They augment and amplify consumer needs by enabling them to visualise their needs in a digital space familiar to them. It's online meets offline.

These digital interactions influence the path to conversion - and they're fun. They help consumers make quicker decisions. They improve the customer experience.

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Social

Continuing with 'try before you buy' with AR, social platforms are using AR to improve customer connections. Pinterest for instance has a feature called “Try On for Home Décor”. This enables users to virtually place items (using AR) in their homes (using their mobile phones) to see how they look. This great feature increases the likelihood to purchase by five times (according to Pinterest)!

Snapchat too has implemented a similar AR feature that increased sales in beauty products.

Bricks and mortar

Since the explosion of digital technology created to aid the buying process, there's always been a smidgen of doubt about the long-term future of bricks and mortar shops. But survival instincts will always prevail.

With AR, businesses can engage with their customers in new and imaginative ways. Take Nike for instance. In 2021, it created a memorable and immersive AR experience which was rewarded with physical and virtual incentives.

AR technology is improving. More companies will use AR platforms to drive footfall / traffic and increase conversions. And as a result, more consumers will embrace it.

From apps and social media to the shop on your high street, AR is here to stay. It not only gives a competitive advantage for brands, but it also gives us, the consumers, a sprinkling of fun and immersive experiences.

Working with Codehouse

We've been creating engaging and memorable experiences for over 15 years. We're perfectly placed to advise you on the benefits of putting your customers first.

Our digital experience team is ready to guide you, so whenever you’re ready get in touch.