Not long to go now...
It's just a few months until Universal Analytics will be gone forever. But don't push the panic button just yet. Our experts can help you make the transition.
UA is being replaced by Google Analytics 4 from 1st July 2023. Even so, it’s best to be prepared. .
Although Universal Analytics properties will still be gathering data it's strongly recommended you take the necessary and immediate steps to stay ahead of the curve and get ready for GA4 before the summer.
Why? Apart from the obvious, your historical data needs to be captured by GA4 to allow you to continue gathering valuable insights on your website visitors before UA vanishes for good.
On the 1st July 2023 your UA data will no longer be visible in the Analytics interface or via the API.
Your window for accessing previously processed Universal Analytics data will be at least 6 months. That's why you must ACT NOW TO ENSURE YOUR GA4 SET-UP IS COMPLETE .
We understand the value of your data. It’s important you get to work exporting your historical reports so you can smoothly transition Google Analytics 4.
We've already highlighted the evolution to GA4 in a previous article, which is worth the read.
It’s also worth considering other analytics platforms like Matomo for instance, which is a strong supplement or even alternative to Google Analytics 4. Read our comparison article.
Don't' delay! Get in touch as soon as you can to find out how we can help you switch to GA4.