In the Sitecore Marketing Control Panel, you can:
- Set up campaigns and goals;
- Create profiles and personas;
- Create paths and funnels to analyse;
- Configure pre-defined personalisation rules;
- Create events and taxonomies;
- Create marketing automation plans;
- Apply Sitecore analytics filters;
- and more.
Our Sitecore strategy and digital experience consultants will get you up and running in no time – whether we designed and built your website, or another Sitecore agency did.
By configuring some quick, easy, and effective features, you’ll be able to experience Sitecore’s powerful marketing potential in less than 10 minutes, for example, by configuring personalisation, or creating and assigning simple campaigns and goals.
As well as Sitecore training and set-up, our digital experience consultants will work with you on your long-term digital strategy, helping to set out a road-map that makes full use of more of the Sitecore marketing tools and really gets you thinking about how Sitecore can help you achieve your objectives.
For example, both ‘dynamic content’ and ‘personalisation’ can mean the same thing. It’s easy for marketers to say “I want this.” But the question that you should be asking is “why do I want this, and how will it benefit my website visitors and my business?”
Our discovery and masterclass services help marketers think about Sitecore’s marketing tools, why they matter, and how they can make use of them in the best way for their organisation.
And here’s how we do it…
Determining your customer experience maturity
Sitecore’s Customer Experience Maturity Model is a concept designed to gauge the maturity of your organisations’ digital marketing capabilities as they relate to customer experience, and what needs to happen to achieve every brand’s goal of lifetime customers.
The model comprises of three phases:
- Attract visitors
- Convert prospects
- Advocate by building loyalty, attracting new customers, and gaining repeat business
In most cases, your website will fall into the Initiate or Radiate elements in the Attract phase.
Moving through the next phases of Convert and Advocate requires greater strategic thinking and tactical use of Sitecore’s marketing features.
This shift in focus from a brochure website to a dynamic website geared to the achievement of strategic objectives can prompt marketers to think about how they translate their business and marketing objectives into use of the Sitecore marketing tools.
The discovery phase
At Codehouse, we continually work alongside our customers to ensure that business and marketing objectives remain in focus.
The initial stage of discovery we go through together is pivotal to aligning your digital marketing initiatives with strategic business objectives – with a focus on achieving your goals.
In the discovery phase, our Sitecore digital strategy and SEO experts analyse your website’s current state-of-play by looking at keywords, search engine rankings, current goal-sets and more, to ascertain where your website is in relation to the Sitecore Customer Experience Maturity Model concept.
Our research also involves determining how your key digital marketing goals can be represented through website visitor engagement. Our Sitecore digital strategy team formulates a ‘goals pyramid’ with assigned Sitecore Engagement Value Points (EVP) – ranking each goal in order of importance; the most important goal, with the highest EV, topping the pyramid.
Sitecore marketing masterclasses
We hold masterclasses, completely bespoke to your organisation, in creating and assigning Sitecore goals, creating campaigns, taxonomies, facets, setting up tests, and how to interpret activity and data in Sitecore Experience Analytics (XA) and Experience Profile (XP).
Making the best of Sitecore’s marketing tools is a continual process, whereby continual optimisation and testing is necessary to gain improved insights, and see an increase goal conversions.
During your Sitecore marketing masterclass, we’ll help determine:
- Who your customers are;
- How your website visitors’ user journeys could be more engaging;
- Your high-traffic pages;
- Which pages should be used to serve personalised content;
- Which areas of the page will be ‘reserved’ for personalised content.
We’ll also highlight the importance of creating dynamic content using Sitecore’s Experience Editor, and demonstrate how easy it is to carry out A/B testing and multi-variate testing (MVT) via the Sitecore Page Editor.
Committed to Sitecore marketing success
A Sitecore website needs to evolve.
We’re committed to continually working alongside our customers by providing in-depth Sitecore training and masterclasses, ongoing digital optimisation and technical support, all designed to ensure you enjoy the Sitecore experience well beyond the launch of your website.
If you’re thinking about Sitecore as a website platform, or if you already have a Sitecore website and you’re having trouble getting under the skin of its marketing features and tool-set, then get in touch with us.
We’d love to hear from you.