Tracking and measuring the success of your campaigns and content marketing efforts is vital to you achieving your digital goals.

It's also good to know who's visiting your website. Leadfeeder can do this. It's a website visitor tracking platform that shows you who’s visited your website. Plus it integrates with Google Data Studio.

This means that B2B marketing teams can easily create comprehensive reports and dashboards that pull in Leadfeeder data, as well as data from other sources.

This feature is a great way to demonstrate to colleagues and stakeholders the success of your digital marketing campaigns and content marketing activities.

According to Leadfeeder, "This integration gives sales and marketing teams the opportunity to drill into deeper insights, track new visitor behaviour on-site like never before, and the ability to create custom reports utilising accurate data from Leadfeeder and Google with more ease."

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Google Data Studio overview

Part of the Google Marketing Platform, Google Data Studio allows you to create interactive, customisable, shareable charts and graphs from various data sources in customisable dashboards. It's a feature rich platform that not only seamlessly integrates with Leadfeeder, but also:

  • Imports data from spreadsheets, Google Analytics, Google Ads, and other databases and data sources
  • Visualises your data with line, bar, and pie charts, geo maps, area and bubble graphs, data and pivot tables, and more
  • Allows you to share your marketing and business-critical data with your team and colleagues in real time

Take a look at the other data sources you can integrate with Google Data Studio. 

Image of lead data from Leadfeeder in Google Data Studio
Image of lead data from Leadfeeder in Google Data Studio

Working with Codehouse

We have vast experience designing and building websites for B2B brands looking to drive new leads into their business. We've integrated systems to help teams better understand their prospects and customers.

As a Leadfeeder partner our digital experience experts will support you with bespoke integrated reports and dashboards so you can analyse your marketing activities and make the right business decisions.

If you’re looking to generate better leads for your sales team, would like to know more about Leadfeeder and it's capabilities get in touch.