This means that brands with both Sitecore and Salesforce Marketing Cloud can streamline their digital marketing efforts and accelerate time to market.
Marketing teams no longer have to think about where to find and then integrate Sitecore assets, such as content and images, into their Salesforce email marketing, social media, and marketing automation campaigns, as it will already be there for them to use in Salesforce’s Content Builder thanks to the Sitecore Connect software.
This means easy content use and re-use across all marketing channels, and eliminates the need to import / export content between different systems – saving you time and money.
Brands can no longer ignore the fact that consumers want a personalised customer experience, whether browsing your website on a desktop at work, checking an email from you on their mobile whilst on the train home, flicking through your mobile website sat on their sofa, logging onto your mobile app, or even when they enter one of your shops.
In today’s world, competition between brands is such that speed to market and customer experience can make the real difference between success or failure.
Having the power of these two systems – the ultimate in content, commerce, and digital experience management + the world’s number one CRM – at your fingertips will be a total game changer.
We understand that this is phase one of the Sitecore Connect software for Salesforce Marketing Cloud. We have no doubts though that there will be further developments and announcements in the future, and that Sitecore will probably be discussing how they can hook up their platform with all the other Salesforce offerings, such as Service Cloud, Sales Cloud, and Pardot. Watch this space!
Want to know more?
If you’d like to talk to us about Sitecore Connect for Salesforce Marketing Cloud, or discuss integrating Sitecore with other CRM or ERP systems – we’ve done it with SAP, Oracle, Microsoft Dynamics, Eloqua, and Hubspot, as well as Salesforce and a few others – then just get in touch.