Sitecore Experience Commerce 9 was announced to the market today to huge fanfare. We’re extremely excited and so should you be!
Sitecore Experience Commerce enables you to use everything you know about your customers to deliver personalised shopping experiences shaped by both their browsing and purchasing interaction history and context, transforming people into lifelong brand fans and repeat shoppers.
Happy customers. Better marketing results. More money to the bottom line. Now that’s exciting!
Who’s Sitecore Commerce for?
If you’re a:
- B2C retailer who wants to offer shoppers personalised customer experiences;
- Manufacturer with multiple brands looking to have a closer relationship with your customers;
- B2B brand looking to start ecommerce operations and go direct to your consumers;
Then Sitecore Commerce is for you.
What’s under the hood of Sitecore Commerce?
Sitecore Commerce provides a completely integrated ecommerce platform, content management system and marketing toolset in one – leveraging the Sitecore Experience Platform (XP) to build highly personalised shopping experiences that delight customers, improve marketing metrics, and drive increased revenue.
Sitecore XP captures preferences, behaviour and persona matches for every single website visitor, and every individual experience, allowing you to create a 360-degree profile for each customer. When you combine all you know from a customer’s commerce behaviour – orders, frequently bought products, etc. – and combine it with other digital behaviours – searching habits, newsletter sign-up, social presence – then you can create an incredibly powerful experience tailored for every, single customer.
Thanks to the Sitecore Experience Accelerator (SXA), Sitecore Commerce 9 comes with 40+ pre-built commerce components, including checkout steps, shopping carts, and all the usual online and offline commerce features and functions you would expect. All these can be skinned to give a great brand and browsing experience.
Catalogue management is a breeze, as it comes with pre-built functionality for elements including a global product list, sellable items, warranty, installation services, and many, many more.
Inventory control is made simpler through easy management of shipment tracking, management of multi-store locations, multi-warehouse management, and you can even monitor sell-by and use-by dates for products. Inventory management also covers intangible goods such as subscription rights and service plans.
You can test and optimise everything. Test content, promotions, checkout and shipping options – then optimise and repeat for constantly improving results. Audiences and customer segments can be optimised for engagement, and content, promotion and merchandising recommendations can be paired with automated and manual segments of customers for a best match.
In addition, thanks to a new default schema in Sitecore Commerce 9, your on-site SEO efforts can be more successful.
Sitecore Commerce 9 really is all about powering up your revenue by connecting and converting at every interaction.
Talk to Codehouse, the Sitecore Experts, about Sitecore Commerce
If you’d like to talk to us about how Sitecore (XP, Commerce and SXA) can change the way you communicate with your customers, to get closer to them and to keep them, and how it can take your revenue sky high, then get in touch with Codehouse today.