Let’s start with explaining the difference between a DAM (Digital Asset Management) system and a Content Hub.
A DAM is a repository that allows you to manage digital assets, ranging from product photos and brand imagery to video footage and PDF documents.
A Content Hub is much more than digital asset management. It goes beyond the storage of digital content to encompass content marketing and omni-channel delivery.
It’s important to understand the difference, because if you’re looking to issue a brief or an RFP to a Sitecore partner to solve your content issues, you need to know whether you need Sitecore DAM or Sitecore Content Hub.
If your organisation needs somewhere to store and retrieve digital media files, then you have a case for getting and implementing Sitecore DAM.
Most brands wanting a DAM look for these functionalities (Image ref: Sitecore)
Sitecore DAM will allow you to:
- Upload and store all your brand assets, from photos, packaging layouts, video, and more
- Categorise each piece of content and quickly search for the one you need for your campaign
- Add metadata and usage rights information to each file
- Review and validate any content uploaded from your team across the world
- Manage the lifecycle and lifetime of each piece of content
- Share your assets with other users across the organisation
Sitecore DAM also integrates seamlessly with Salesforce Marketing Cloud, as well as of course, Sitecore Experience Platform and Sitecore Experience Commerce.
Sitecore DAM will save you time searching for the right content, making your marketing operations quicker, your staff happier, and you can be happy in the knowledge that any asset will deliver brand consistency around the world, wherever and however it’s used.
But Sitecore DAM on its own might not be the right solution for you.
- Is your marketing content scattered across different systems and territories?
- Do you find that it’s difficult to collaborate with teams on brand content and marketing campaign assets?
- Is scaling up your content marketing proving to be a real challenge?
- Do you need to produce multiple versions of the same content for market localisation?
- Is your organisation having trouble publishing assets easily across every channel?
- Do your staff have a hard time working out where to save content?
If the answer to any of those questions is ‘yes’, then you’re probably better off with Sitecore Content Hub.
Sitecore Content Hub helps you deal with content marketing and omni-channel, makes collaboration more efficient, and allows you to communicate clearly with your marketing colleagues on campaign content.
Sitecore Content Hub
Marketing content can often be scattered. It can be on computers. In folders on network drives. In PowerPoint files. In different systems – some of which are not even owned by your marketing team. The bigger the organisation, the more systems, and the bigger the challenge for marketing teams to get a grip on managing their brand assets.
Imagine the following scenario in a large organisation to show the scale of the problem.
The Enterprise Resource Planning (ERP) system, designed to hold financial and logistical information, holds information on your brands, product categories, SKUs, and the availability of products to different markets and different customers.
Your Product Lifecycle Management (PLM) system, which supports product development and management, often contains technical product specifications and technical documentation used on your website or brochures.
A Digital Asset Management System (DAM) will hold all your creative and marketing media files, including product images, packaging layouts, and videos.
The organisation’s Marketing Resource Management (MRM) platform, or campaign management platforms, will support and measure the overall marketing cycle – from strategic planning, budgeting, and creative review to annual calendar set-up, media planning, and measurement of results.
Your company will have marketing assets and brand content across all of these different platforms and more, that your marketing team needs to grapple with, and make good use of, to do their job.
This situation can cause real frustration for marketers. It could be stopping your organisation from quickly creating marketing campaigns and collateral, which prevents your team from getting to market quicker than your competition and delivering real business success.
Sitecore Content Hub can help. It includes:
- Digital Asset Management (DAM)
- Content Marketing Platform (CMP)
- Marketing Resource Management (MRM)
- Product Content Management (PCM)
Sitecore Content Hub is an all-in-one offering that gives you:
- All your brand assets in one system that fully integrates with Sitecore
- Certainty that all your content is always ready for all your marketing campaigns, audiences, and marketing channels, across all the different countries in which you operate
- The ability to collaborate on content across the whole marketing organisation
- A single source of truth for all product content across catalogues, ecommerce websites, apps, and more.
How a content hub, like Sitecore Content Hub, can bring it all together (Image ref: Sitecore)
More organisations are creating more content to attract, engage, and convert customers, and with marketers having less time on their hands to deliver results there’s never been a better time to investigate getting Sitecore Content Hub.
Take a look at our business case for Sitecore Content Hub to learn more.
Get started with Sitecore DAM and Sitecore Content Hub.
We’re trained in Sitecore Content Hub. We have many years of experience integrating different systems with Sitecore, including DAM, that have driven cost savings and real business results for brands ranging from education and shipping to professional and financial services.
Whether you want to learn more about Sitecore DAM and Sitecore Content Hub and what they could do for your organisation, or whether you’re ready to go ahead and you just need a Sitecore DAM or Sitecore Content Hub implementation partner, we can help.