Sitecore Content Hub is more than just a Digital Asset Management (DAM) system. It provides a 360 degree view of all digital content. It allows marketing teams to plan, find, create, and distribute all the content required for marketing campaigns.

By connecting Sitecore Content Hub with Sitecore Experience Platform or Sitecore Experience Commerce, you'll be able to:

  • Free up time for your team to work on the things they do best
  • Take advantage of Sitecore personalisation by easily managing the content that drives it
  • Use machine learning for simple content tagging
  • Deliver omni-channel content marketing that delivers results.

On average, B2C marketers create content for four different audiences, and 28% create content for more than six audiences (Content Marketing Institute)

Features and benefits of Sitecore Content Hub

  • Digital Asset Management (DAM)
  • Content Marketing Platform (CMP)
  • Marketing Resource Management (MRM)
  • Product Content Management (PCM)

The above key features allows businesses to:

  • Store all brand marketing assets in one system that fully integrates with Sitecore
  • Be certain that content is always ready for all marketing campaigns, audiences, channels, and different countries
  • Sync teams by collaborating across the entire content workflow
  • Have a single source of truth for all product content across catalogues, ecommerce websites, apps, etc.

With more businesses creating more content to service their diverse customer base, and with marketers having less time on their hands to deliver results, if your organisation has a Sitecore website, then there’s never been a better time to investigate getting Sitecore Content Hub.

Read the Sitecore Content Hub infographic for more information about DAM and reasons to invest.

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Building the business case for Sitecore Content Hub

  • Does it take your team a while to find the right content?
  • Do you often find you have the same content in different systems?
  • Do you suspect you’re not quite as fast to market as you could be?
  • Do your team feel frustrated by all the different content systems they have to use?

If the answer to any or all of these questions is ‘yes’, then you have a very good reason to build a business case for getting Sitecore Content Hub implemented in your business.

Find out from your creative and marketing team how much of their time is spent looking for, downloading, and uploading digital content assets to different tools or systems. If, for example, it transpires that they’re spending 1 day a week doing this, then the potential savings you could gain by implementing Sitecore Content Hub and having your team better spend their time creating new content for new campaigns could be significant

Gather all the data you can on the pain points and challenges your creative and marketing colleagues face in their day-to-day dealings with content and systems.

You should be able to build a business case to help your organisation deliver:

  • Improved marketing creative
  • Complete content asset visibility and traceability
  • Faster time to market
  • Happier and more responsive creative and marketing staff

Building a project team

Getting a new system off the ground is never easy, but as with all new projects, there are a few key people you need to identify and get on-board for your plans to succeed.

  • Executive Sponsor: A senior member of staff with the authority to grant you the money for the project, and is fully bought-in to help push the project through to the end
  • Content Hub Owner: The ultimate Content Hub champion, this person will manage the project day-to-day, look for continuous improvements, and will drive company-wide training and adoption.
  • Content Hub Champions: The ultimate super-users, the ones who know Content Hub inside out. These are people who act as the first line of support for local teams or brands
  • Technical Guru: You’ll need someone to own the configuration and integration of Content Hub with Sitecore Experience Platform or Sitecore Experience Commerce. This person will work closely with the Content Hub Owner – this might even be an expert Sitecore agency like Codehouse!

Your team should meet regularly to discuss project launch status, and the ongoing maintenance and optimisation of the Hub.

When you eventually launch across your organisation, don’t forget that you’ll need to report back to the business on its success. Be sure to track the success metrics / pain point improvements that you established in your business case from the start!

Success won’t be immediate. But over time, we have no doubt that the performance of Sitecore Content Hub within your organisation in terms of easing content re-use, speeding up time to market, and providing time back to staff to work on important initiatives, will be obvious and the ROI exponential.

Talk to Codehouse

We’re trained in Sitecore Content Hub, and have many years of experience integrating different systems with Sitecore that have driven cost saving and real business results for organisation across industries from retail to travel and manufacturing to legal.

Learn more about digital asset management and delivery:

Whether you want to learn more about Sitecore Content Hub and what it could do for your organisation, or whether you’re ready to go ahead and you just need an implementation partner, contact us.