Sitecore FXM gives you the ability to share Sitecore content (content that exists as part of your Sitecore website) across non-Sitecore platforms. It also enables your marketing team to have a single view of your website visitors, even if they're visiting a non-Sitecore website.

 Sitecore FXM is ideal is for tracking activity on your non-Sitecore websites.

Accessible from the new user interface (Launchpad), Sitecore FXM allows you to implement a variety of functions on your non-Sitecore website, such as personalisation, goals and events, and profiling on external site content.

Sitecore FXM also allows your marketing team to assign rules to engagement plans for non-Sitecore sites and track website traffic in Experience Analytics - all enabled by a simple JavaScript tag that is added to your external site.

An example of the Sitecore Federated Experience Manager interface
Configure your non-Sitecore website in a simple interface

When the 'beacon' tag has been added to your external site, Sitecore FXM can be used for one of the following functions:

  • Capturing click action - your marketing team can assign goals, events, or outcomes to a button or a landing page;
  • Adding a placeholder - in order to personalise external content, you need the ability to add Sitecore placeholders to your external website - this feature allows you to do so, meaning that you can replace page elements with content from your Sitecore solution and assign personalisation rules;
  • Adding a page filter - your marketing team can assign goals and profile cards, and edit individual page components, which can then be assigned with personalisation rules that, when triggered, display contextual content to your website visitors.

Summary of features:

  • Simple set-up
  • Page tracking
  • Goal conversion tracking
  • Content profiling
  • Personalisation
  • Sitecore Page Editor accessible

Want to to learn more about Sitecore Federated Experience Manager?

To talk about Sitecore Federated Experience Manager, or any other feature of Sitecore, please get in touch. We'd be happy to help.