With 2020 (finally) behind us, we take a glimpse at what to expect from Sitecore in 2021.
Last year saw another advancement in the development of the world's leading digital experience platform with the release of Sitecore 10.
With advanced features like Docker and Containers, the Sitecore Experience Platform 10 is ideal for developers, marketers and content editors.
So what's in store for Sitecore users in 2021?
Sitecore is always evolving, and this year will be no different. The enhancement of content delivery options appears to be a main feature. These include:
- Standardisation of Sitecore Artificial Intelligence (AI) Auto personalisation
- Enhancements to Experience Manager (XM)
- Sitecore Content as a Service (CaaS)
- Sitecore Experience Edge
Standardisation of AI auto personalisation
From early 2021, Sitecore Artificial Intelligence (AI) Auto Personalisation will become a standard feature of Sitecore version 10. It will be easier to get started with personalisation, and there'll be no need to manually define user segments.
Marketers can personalise at scale by applying simple and quick personalisation to content like images, snippets, CTAs etc.
Delivering content to the right visitors at the right time, has even more budgetary savings with the standardised AI auto personalisation feature.
Improved analytics will also give marketers greater insights into the performance of personalised content. In addition, a premium service will be available for those who want unlimited personalisation and even better analytics.
Enhancements to Experience Manager
The Sitecore Experience Manager will be enhanced to use a scalable delivery platform for static publishing of Sitecore JSS sites and runtime content delivery for headless websites.
Sitecore Content as a Service (CaaS)
Built upon the Sitecore Content Hub, Sitecore Content as a Service (CaaS) will enable marketing teams to efficiently plan content strategies through powerful collaboration tools. This will allow them to publish on-demand content at a greater scale through APIs to any channel.
Sitecore Experience Edge
Sitecore Experience Edge is Software as a Service (SaaS) based platform that enables headless content delivery.
Delivering content heedlessly provides greater output and flexibility without architectural complexities. Sitecore Experience Edge enables marketers to deliver content to any touchpoint - at scale, from Smartwatches and mobiles to Internet of Things (IoT) devices.
These new offerings will provide customers additional options to deliver superior experiences. Tom De Ridder, CTO, Sitecore
We're looking forward to these and future additions throughout the year.
Our relationship with Sitecore spans 15 years. Through that time we've delivered and upgraded many websites - from the earliest Sitecore versions to the latest.
If you're thinking about Sitecore or you're already running it and are interested in an upgrade, get in touch.