Less than 30 days left. It's time to switch from UA to GA4
Not long to go now. In less than 30 days Universal Analytics will be gone forever. Our experts can help you make the switch to Google Analytics 4 (GA4).
Sitecore Optimisation Consultant MVP Strategist
UA is being replaced by GA4 from 1st July 2023.
Although Universal Analytics properties will still be gathering data it's strongly recommended you take the necessary and immediate steps to stay ahead of the curve and get ready for GA4 before the summer.
Why? Apart from the obvious, your historical data needs to be captured by GA4 to allow you to continue gathering valuable insights on your website visitors before UA vanishes for good.
On 1st July 2023 your UA data will no longer be visible in the Analytics interface or via the API.
Your window for accessing previously processed Universal Analytics data will be at least 6 months. That's why you must ACT NOW TO ENSURE YOUR GA4 SET-UP IS COMPLETE .
We understand the value of your data. It’s important you get to work exporting your historical reports so you can smoothly transition Google Analytics 4.
It’s also worth considering other analytics platforms like Matomo for instance, which is a strong supplement or even alternative to Google Analytics 4. Read our comparison article.
Whichever you choose, our experts and analytics team can give you all the guidance and support you need to make the switch to GA4.
Don't' delay! Get in touch to arrange your switch to GA4.
Sign up for insights, news and more...
Join the product and digital innovators at the frontline of digital transformations who benefit from our newsletter