Personalisation is pretty much everywhere on the Internet. As a business, showing the right content to the right visitors through the right channel at the right time is the key to effective personalisation. It refines the user journey, increases conversions and improves ROI.
Personalisation comes in many guises
Use geolocation, goals and campaigns, visit history, browsing paths, visitor behaviour and more to display personalised content to visitor segments. Sitecore’s flexibility even caters for custom rules, meaning you can personalise content based on your business needs.
The importance of planning
Applying geographic personalisation in Sitecore for instance, is relatively straight forward, but before you start any kind of personalisation you need to plan your web strategy. Our Sitecore experts and digital strategists have the experience to develop an influential and impactful personalisation strategy that will enrich the customer experience, nurture leads and increase conversions.
We’ll guide you through those first important steps in Sitecore and will continue to do so through your entire personalisation journey.
Benefits of personalisation
- Personalise content in real-time
- Shorten the user journey
- Increase lead quality & conversions
- Increase engagement
- Connect with visitors
- Improve ROI