We’re delighted with the improvements we’ve been able to make with the Sitecore platform. Being able to deliver highly personalised content to every visitor is helping us to deliver this great service through a superior user experience
Monarch's Sitecore awards include: Sitecore Site of the Year UK, 2 X Best DMS Deployment/Integration, Best Travel & Hospitality, and Best use of Web Personalisation.
What's been achieved
16% increase in uptake of promoted ancillaries
5% uplift in conversions
Integration of real-time flight prices into personalised promos on the Home page
Personalisation based on GeoIP, flight search and booking activity
10% reduction in page impressions per booking
£1.64 increased average passenger spend on ancillaries
Winner of 3 Sitecore awards including Sitecore Site of the year UK
Winner of 2 IMA awards
Complexity of integration
This project involved building a manageable and flexible Sitecore CMS website that would replace the group site for Monarch.
Migration from www.monarch.co.uk as well as complex integration with Monarch’s complete booking path, SkySales Flight Queries, Live Pricing Database, and other external systems were integral to the success of Monarch’s new Sitecore website.
The journey begins
Monarch wanted a new scalable and flexible website that reduced technical debt and enabled its content teams to easily create and amend content.
From a user experience standpoint personalisation was key to drive increased ancillary revenue and streamlining the flight search functionality so that its customers find the perfect flight.
User experience is key
Sitecore's personalisation capabilities were essential to unlocking and enriching the user experience to achieve Monarch’s digital and business goals.
We created custom personalisation rules around Monarch’s business requirements. The rules, added via specially created ‘personalisation pods’ display relevant content that guide visitors to their perfect holiday booking destinations.
Experience the website for yourself at: www.monarch.co.uk
About Monarch Airlines
British airline Monarch, who are based at Luton Airport, operate scheduled flights to destinations in the Mediterranean, Italy, France, Canary Islands, Cyprus, Egypt, Greece, North Africa and Turkey.
We design and build effective websites that make businesses more successful. By understanding our customers’ business we can help them create exceptional customer experiences and grow revenues. As one of the few Sitecore Platinum Partners, and with both Technology and Digital Strategist Sitecore MVPs, we pride ourselves on our unparalleled technical and digital marketing expertise. Our services include creative design and build, consultancy and training, with 24/7 customer support.