Ongoing usability testing helps us determine that we are solving our customers' needs successfully and it lowers costs for you in the long run.
At Codehouse, we focus on validating hypotheses as we go along, inspecting our proposed solution as we design and build.
With pencil and paper sketches up to high fidelity prototypes we test from a projects' high level hypotheses, such as are the user journeys and overall functionality matching ours and the users' expectations, down to usability of individual modules.
We do this through:
- Collaboratively sourcing participants who match your customer personas.
- Face-to-face and remote usability studies.
- A/B testing, upfront and on an ongoing basis, to see the differences small changes make in helping to achieve your business goals.
- Setting up our solution to track user journeys over time to determine what enables success, what doesn't, and where small but impactful changes can be made.