We believe in the power of well-designed digital solutions to help solve some of the thorniest of business and customer needs.

But direction setting and prototyping shouldn't take months, nor should tens of thousands be sunk into projects without the right types of early validation.

By adopting the best elements of the tried and tested Google Ventures Design Sprint methodology, we seek to rapidly test solutions to business challenge or customer need across the three elements of Desirability, Feasibility and Viability.

Design sprints venn

What is a design sprint?

A design sprint is a proven process to validate or close out new product ideas or solutions to solve a specific customer or business need. It brings together the right stakeholders from across a business to tackle a thorny problem, culminating in testing the developed hypotheses using a newly created prototype with customers.

Our philosophy is that a hypothesis should be tested with the requisite fidelity of tool - the design sprint focusses on just this - helping to avoid thousands in sunk costs.

Our service offering:

With our experience we help our customers to gain value from the Design Sprint methodology in three ways:

  • End-to-End: The Codehouse team will deliver the whole process, from planning to facilitation to prototype creation - even providing the (healthy) tasty snacks*. This works well when this is your first design sprint and you want to be shown the ropes
  • Facilitate: We can support a process you already are kicking off and provide one of our expert facilitators to help run the process smoothly to help you achieve the outcomes you hope to achieve (we can even map your goals together
  • Coach: We love to train the trainers. An organisation will not solve all its transformational opportunities in one design sprint. So having your own cadre of elite design sprint facilitators will help you achieve more, faster. And we'll still be here for a friendly word if you need us

What does a design sprint look like

The truth is the design sprint was originally a prescriptive methodology, but the spirit of the process is what we believe matters. For each customer and each opportunity we work on the design sprint looks different, but they all follow the same few steps all within just a few days:

1. Planning

Based on the opportunity at hand, identify the individuals who need to be in the process and set expectations that this will require their (near) full attention and prepare the background information.

2. Understand the map

We share all of the background information we have collectively gathered. This includes - user insights and inputs from our subject matter experts. We map all of this out in connection to the challenge we are looking to solve.

3. Demos & sketch

With the problem framed, we know move into idea generation mode. We rapidly sketch out lots of ideas (no points for being a Rembrandt - just for good thinking) - and through rounds of iterations we delve into the details.

4. Design & storyboard

We then collectively decide on the direction to go and work towards achieving the common goal with detailed storyboarding in preparation for the prototyping.

5. Prototype

Even with the Codehouse Design team at the wheel of the design tool to create the prototype, this is still a joint collaborative effort.

6. Test

The most valuable part of the process is to test our assumptions with real users and get instant feedback.

7. Review & next steps

As a group we review the progress made and decide on next steps. The prototype shouldn't go into a draw. The insights gathered will lead to important action towards our defined goal. In some cases this is building a new digital product, in other cases it's making subtle tweaks to our existing service.

Going remote

We like meeting everyone in person, and breaking bread, but when logistics or circumstances beyond our control mean that remote workshops are the best way to go, it can work just as well. Tools like Figma, Miro and Teams enable us to collaborate, and we've learnt the hard way how to do remote workshops successfully.

Design Sprints: How they can help get your product to market faster

Alex Race, Senior Customer Experience Manager at APM Terminals, talks about the efficiency of design sprints.


Taken from the interview Digital Resiliency in a Changing World.

What our customers say
What our customers say

The Codehouse Design Sprint helped us creatively solve an important opportunity to improve the customer experience for our customers around the world. The Codehouse team were able to help us gain consensus for a proposed solution from across our business, rapidly develop a prototype and validate it with our customer stakeholders. We have then gone on to develop this with Codehouse into an invaluable digital product as part of our web platform.

Alex RaceHead of Commercial Digital Portfolio, APM Terminals

Talk to us about your digital experience requirements

Featured work
Featured work
wagamama case study

Sessions up by 5% on the wagamama main website

wagamama realised that customer behaviour has moved on. Because mobile and tablet account for 80% of all visits wagamama’s new website needed to reflect changing browsing trends. The core objectives of this Sitecore project were to replicate the in-restaurant experience online by highlighting the food and to reduce session length.


increase in traffic