We offer a comprehensive Analytics that include:
Analytics often leaves companies struggling to make sense of large amounts of data and failing to draw any meaningful conclusions from disparate data sources. This is why an integrated digital marketing strategy is essential.
Our data analytics service involves carefully examining multiple data sets to reveal any patterns and draw actionable insights that can be used to redefine your digital marketing strategy.
The ability for companies to easily handle big data has become a critical success factor.
Our data analytics process involves analysing how your audiences behave and engage with your business online. We also assess the effectiveness of any existing strategies, and through ongoing research, analysis and testing, we continually monitor progress towards your goals and KPIs.
Account Configuration and Analytics Audits
We primarily work with Google Analytics but also leverage Sitecore’s in-built analytics features for clients using Sitecore.
The Codehouse Google Analytics Audit is a comprehensive evaluation of your existing account set-up and configuration. The process assesses the reliability and integrity of your data which allows us to identify risks and any new opportunities for growth and improvement.
You may be trying to assess the effectiveness of a particular campaign, analyse user journeys or just trying to make better strategic decisions. However, if your analytics implementation is wrong or incomplete, you run the risk of relying on flawed data.
By identifying where your greatest opportunities are and any areas that might require urgent attention, our digital consultants bring renewed focus to your strategy and set the framework for your digital success.
Some areas won't require any adjustments at all but equally, we may have to dig deeper in other areas to assess critical issues and recommend solutions. All findings from our analytics audits are linked back to your goals and objectives to ensure alignment.
A typical audit may include (but is not limited to):
- Audience Analysis: We identify the main demographics and sectors visiting your website and analyse their online behaviour and engagement. Audience insights are helpful for content strategies which when done well, increase conversion rates.
- Acquisition & Channel Performance Analysis: It's not unusual for Google Analytics reports to show “direct traffic” data when the traffic is not from direct sources. We use intelligent methods to correctly identify the top channels driving traffic to your website. We'll advise which channels are delivering against your KPIs and which ones aren't performing well. Further investigation might be required to address key challenges and optimise more.
- Competitor Analysis: We assess the competitor landscape in your particular marketplace and identify any competitors we think you should pay close attention to. With this information, you'll be able to spot trends, understand what's happening within your niche and grab opportunities to outperform your competition.
- Recommendations: We provide actionable insights to support implementation of all recommended actions. Our recommendations are clear, comprehensive and tangible and depending on a number of factors, these can be implemented either at your end or by our team.
GTM plays a crucial function and is a must-have if you really want to understand what your visitors are doing on your website. However, it can be difficult to understand to those unfamiliar with code or website structure. That's why it's important to get your Google Tag Manager account configured the right way so you can track and measure what you need to meet your goals and KPIs.
74% of GTM instances are incorrectly implemented because of incorrect tracking.
Account set-up, implementation and tag management
If not already set up, we'll create a Google Tag Manager account for you and add the code snippet to your website. We'll then link your GTM account to all your important digital marketing platforms such as Google Analytics and Google Ads, Facebook, Google Search Console, and LinkedIn, etc.
For existing accounts, we conduct thorough GTM audits and implement appropriate solutions based on your specific business needs. To ensure tagging and integration consistency across your GTM account, we can provide ongoing GTM consulting services.
We believe that all your important data should be surfaced in a structured and simple way. This is where data visualisation comes in. We primarily work with Google Analytics or Google Data Studio but we're open to considering any other platform of you might prefer.
Having made sure your tracking and analytics are correctly set up and that you're collecting the right data, we can build custom dashboards for you. These show all your important data from multiple sources in a clear and simple format.
Creating data visualisations makes it easier to identify trends of visitor behaviour.
The surfaced information is much easier to understand and can be easily shared with non-technical stakeholders. We create data visualisation dashboards based on pre-agreed metrics and other key information relevant to your business.
Google Data Studio shows your website’s data in real time which helps with accuracy in your planning.