Optimising your site for search engines increases chances of ranking higher on Search Engine Results Pages (SERPs), driving more traffic to your website, generating leads and increasing conversions.
User intent should be matched by relevant and engaging content when visitors land on your website. Search engines consider several factors when deciding if a webpage should rank in SERPs. It's therefore important to understand what the ranking factors are. We ensure that your website is optimised for crawlability, site structure, site speed, back-links and content quality, etc.
The first 5 organic results on the first page of Google account for 68% of all clicks.
SEO Audit service
This covers a technical analysis of your website, keyword research, on and off-page optimisation, backlink analysis and International SEO. Firstly, we ensure you're targeting the right keywords for your audience and then create a robust strategy to continuously improve your organic rankings and drive more traffic to your website.
This audit focuses on key ranking factors that are embedded in the structure of your website. We pick up essential red-flags and reveal technical issues that are negatively impacting search performance. Some of these red flags could be slow site speed, broken links or duplicate content. We then recommend fixes to help improve your website’s search rankings and overall online user experiences.
If you operate in overseas markets and wish to have online visibility there, we can help to create a strategy around where your international content should fit within your current website structure.