We know from experience that organisations can have a number of challenges with websites and digital marketing, such as:
- A lack of clarity in how to measure success;
- Not having an easy way to prove success to senior management;
- Insufficient knowledge in how to best use the systems and technology available;
- Developing effective internal digital marketing processes and team structures;
- Creating and managing all the content needed to personalise the customer experience;
- How best to exploit automated marketing processes.
Our digital marketing review and optimisation service can help.
Digital marketing review
Our digital marketing review will allow you to gauge and understand your digital marketing maturity and level of success, enabling you to establish a high-level road-map for the future development of your brand’s digital presence.
You will see immediate benefits from the review through a number of quick win recommendations that will positively shape the effectiveness of your website and your key digital marketing metrics.
The review can provide you with the data and ammunition you need to build a business case for further investment into your website and digital marketing activity.
Digital marketing optimisation
Our ongoing digital marketing optimisation service will typically involve all, or a mix, of the following:
- Curation and ongoing development of a digital marketing road-map;
- Evaluation of website visitor activity, journeys, and goals;
- Review and set-up of lead generation and sales conversion paths;
- Development of campaigns and their ongoing assessment;
- Analytics review, refinement, and dashboard development;
- SEO and PPC audit and reporting;
- Agreeing on activities, campaigns, goals for future optimisation sprint cycles;
You'll see results - lots of results!