Artificial intelligence (AI), machine learning (ML), Blockchain, chatbots - all these words have become the most talked about in today's marketing circles. And for very good reason. These technologies are making a real difference to brands and their relationship with customers.
In today's world, customer experience is the new currency. The brands putting customer experience at the heart of their organisation, and driving digital transformation and the adoption of the latest technology to help them achieve their objectives, are the ones that will win out.
Having a chatbot on your website can improve customer service, customer journeys, and customer relationships, as well as saving call centre costs.
AI, such as IBM Watson, can help improve website copy, email subject lines, and content, speed up time to market, make A/B and mutivariate testing quicker and easier, and help crunch big data, leaving you to drive improvements based on the results - meaning better marketing, a better customer experience, and increased revenue.