Sitecore gathers a content management system, 360-degree customer view, personalisation functionality, marketing automation, and email marketing together with full ecommerce capability, content optimisation, behavioural targeting, and data analytics in one customer experience solution - which can synchronise with other systems, such as your CRM, ERP, PoS, payment gateway, web analytics, and much more - making it an extremely powerful digital marketing and customer experience platform.
Sitecore CMS gives brands everything they need to understand prospect and customer needs and intent, so that they can deliver a more relevant, personalised experience for every single website visitor.
Customers today expect a smooth, consistent and relevant experience across all touch points with a brand, across all their channels, whether that's web, mobile, in-store or over the phone. Presenting customers with relevant and personalised content creates deeper relationships between brands and customers - and they will be more likely to convert, buy, and return in the future. And that's what makes Sitecore CMS a great choice.